• Good Food comes to Channel 9 with Christmas Special
• ‘Your Domain’ the must-watch guide to understanding the property market
• CarAdvice and Drive now multi-platform with digital, radio and TV
• Good Weekend, Sunday Life and Traveller on Today Show

Nine has announced plans to use its key “superbrands” to build its reach and audience across the key verticals of property, auto, travel and food.

With a long and successful heritage of developing news, sport and entertainment brands, Nine will now look to supercharge brands such as Domain, CarAdvice, Good Food, Traveller, and Good Weekend and Sunday Life, by expanding them into true cross-platform franchises.

“Each of these superbrands is incredibly successful in publishing across our digital and print platforms,” said Lizzie Young, Nine Managing Director – Commercial Partnerships.

“We are supercharging them for their very engaged audience using our new data proposition and where relevant, giving them a home on television to create our very own stable of content superbrands with which advertisers can partner.

“Partnering with our superbrands provides advertisers with engagement through our content; scale through our media platforms, and precision through our data. This means these are the best solutions when it comes to either mass reach, precision targeting, or a combination of both. We have all options covered like no one else.”

Good Food

The Good Food brand is set to come to TV with the launch of a new Christmas special as the brand goes from strength to strength engaging food lovers all around Australia.

On Saturday, December 7 on Channel 9, the Good Food Christmas Special will show audiences how to make this the easiest Christmas ever.

Featuring a raft of incredible recipes and
Christmas hacks, some of Australia’s top chefs, including author and TV
presenter Adam Liaw, will bring audiences the latest in food and drink trends
for the festive season.

The TV special comes after the launch of the new Good Food glossy monthly print magazine in October. The magazine is inserted into The Sydney Morning Herald and The Age on the first Friday of every month and complements Tuesday’s highly popular Good Food newsprint section.

“Good Food is the most revered food brand in
Australia, with an extremely loyal and engaged readership, and we are thrilled
to expand it further across news and magazine print, digital, events, The Good
Food Guide and cookbooks,” said Nine Publishing Director, Food and Travel,
Trudi Jenkins.

“The magazine focuses on our key content pillars, with recipes from renowned chefs and food writers, restaurant reviews and food-focused travel features. Our editorial team is the most knowledgeable and independent in the country and will continue to share its unrivalled expertise on everything, from the latest places to eat and drink, to the food trends readers want to know about.”

Edited by National Good Food editor, Ardyn
Bernoth, Good Food magazine saw
Marriott come on board as the founding advertiser partner, alongside launch
partners Harvey Norman, Vittoria, Smeg, Coles and Celebrity Cruises.

The new magazine and the Christmas special
expand the brand into new territory in addition to the Good Food Favourite Recipes cookbook, the annual Good Food Guide and several events
including Good Food Month, the Night Noodle Markets, and regular reader events.

Domain

Over 6 million people visit Domain each month
for listings, market data, property news and the app is one of the most
downloaded in Australia.

In September, Nine launched Your Domain, a one-hour TV program hosted by Shelley Craft and Chris Kohler that covers the perfect mix of property news and lifestyle content each Saturday.

The show has helped increase total referral traffic to domain.com.au by 8 per cent and reaches a cumulative audience since launch of more than 2 million Australians.

For advertisers, it is a powerful vehicle, especially with the added layers of
Nine’s unified data, 9Tribes which has seven property focused datasets.
Advertisers can use Your Domain to target consumers specifically, based on where they are in the property cycle, which can then be perfectly extended through to Domain’s various print and digital assets.

It is a powerful vehicle for marketers too, especially with the added layers of Nine’s unified data, 9Tribes which has seven property focused datasets. Advertisers can use Your Domain to target individuals specifically, based on where they are in the property cycle.

CarAdvice and Drive

With an existing audience of 1.3 million across digital, CarAdvice regularly appears on A Current Affair, Today Show and Weekend Today, delivering comprehensive independent reviews, advice and news to a whole new audience. Drive also regularly appears on Today.

CarAdvice also has a dedicated radio show broadcast across Macquarie Media, with the team appearing nationally on Mondays with Steve Price and Thursday nights with John Stanley, andin Victoria on Thursdays with Denis Walter.

CarAdvice delivers a cumulative radio audience of 225,000 people, who spend nearly four hours listening. With an audience split of 52 per cent male and 48 per cent female, CarAdvice’s radio programs deliver automotive content to a broad demographicaged between 35 and 64.

Good Weekend and Sunday Life

Australia’s oldest, most respected and widely-read newspaper magazine, with more than 1 million readers every Saturday, Good Weekend reaches the widest group of educated Australians in the country with the definitive stories on the people, places and issues that matter to them – plus sections on cooking, eating out, travel, style and other things to do on your weekend.

The quintessential reading for the weekend, Sunday Life is for the woman who knows who she is and what she wants, with the magazine delivering celebrity profiles and must-read articles along with inspiration to cook, to shop, to decorate and to travel.

Already a staple for weekend reading, Good Weekend and Sunday Life regularly come together with Weekend Today to supercharge audience’s weekend with the best content that makes their weekend better.

Traveller

Australia’s most respected newspaper and digital
travel title, Traveller inspires, entices and informs people who love to travel through its flagship section in The Sydney Morning Herald and The Age, as well as its online presence, podcasts and Traveller Tours.

Traveller also has a home on the Today Show, partnering with the breakfast program on bespoke travel content.

Traveller’s news and glossy print and online presence is complemented by the podcast, Flight of Fancy, hosted by Ben Groundwater.

Released fortnightly, it is one of the most popular travel podcasts in the country and regularly appears in the iTunes top podcast list.

The Traveller brand is also extended through the Traveller Tours, which allows travel enthusiasts to take part in their very own authentic Traveller experience alongside expert hosts.

For more information:
Nic Christensen
Head of Corporate Affairs
nchristensen@nine.com.au