Australia’s Home of Sport
As we navigate a world of changing viewing habits and digital innovation, brands that leverage the power of sports marketing are the ones scoring big.
Nine has the most dynamic sporting lineup in the country, coupled with an extensive multi-platform approach. Whether it’s the live action on Channel 9, the freedom of choice on 9Now, new codes like the English Premier League on Stan Sport, in-depth storytelling across Australia's leading news platforms, or the roar of the action on talk radio, your brand can connect with fans at every touchpoint.
Winning Content to Capture Every Fan
Aug 16 - May 30
Jan 18 – Feb 1
Feb 4 - Mar 15
Mar 1 - Oct 4
Accelerating Results for Brands
Sport provides an environment for brands to drive cut-through and build fan consideration
69%
of surveyed Aussies are very likely to notice a brand within a key sporting moment
Source: PMAX Fandom study June 2025, ThinkTV
NRL viewers are
215% more likely
to consider sponsor brands exclusively*
*Compared to the Gemba broadcast benchmark
Source: Gemba NRL Sponsorship results 2020-2023
Paris 2024 Olympic Games partners saw up to
+70% uplift
in brand quality perception
+47% increase
in enquiries
Source: Gemba Paris Olympics Brand Uplift 2025
More Than Just the Live Event
Engaging fans at every touchpoint
Don’t miss out on being a part of the action.
Ready to find out more? Request a bespoke presentation today.
