Powered Predicts 2026
The future of advertising waits for no one. At Powered, we've meticulously engineered this forecast, dissecting every emerging signal, and channeling our expertise to place our big bets for 2026.
We're calling it early, your brand is trending.
The next nine trends are here.
We're calling it early, your brand is trending.
The next nine trends are here.
Trend 01
Back to Reality
In a world where AI can mimic reality with unsettling precision, the human touch has become a brand's most valuable asset.
Trend 02
A Dose of Dopamine
In a world that continues to feel complex, challenging, and often overwhelming, Australians are actively shifting from pessimism to play, seeking moments
of joy, light-heartedness and escapism.
Trend 03
The Simple Life
Australians are grappling with a paradox: they crave connection and convenience yet are increasingly aware of the mental health toll of constant connectivity.
Trend 04
Accessible by Design
Accessibility has always been important, but it now spans beyond physical inclusion to mental inclusion.
Trend 05
Mate-ship to Me-ship
Attitudes to trust and prioritisation are changing from “we” to “me” as collective ideals are replaced with individual ambition and self-prioritisation.
Trend 06
A Wellness Awakening
Aussies are pivoting from reactive, curative medicine to proactive, preventative optimisation.
Trend 07
The Parent Trap
In a world where technology is the co-parent, how do parents regain control of their children’s childhood?
Trend 08
Athlete All Areas
Australian sports fans are no longer passive viewers but active participants, demanding raw athlete access and personalised, data-driven experiences.
Trend 09
The Need for Speed
Speed is no longer a convenience, but a baseline expectation as commerce gets quicker and quicker. Aussies want it, and they want it now.
We're ready when you are.
Uncover how your brand can leverage Nine's ecosystem to lead the charge in 2026.
