THE RECORDS KEEP TUMBLING: BEST EVER SURVEY 4 FOR NINE’S RADIO STATIONS
THE RECORDS KEEP TUMBLING: BEST EVER SURVEY 4 FOR NINE’S RADIO STATIONS
GfK Survey 4 of 2022 reveals that Nine’s talk stations achieved a cumulative audience of 1.874 million – up 9.1% on Survey 4 of 2021.
It’s the highest ever Survey 4 audience for the network, and comes off the back of record audiences in Surveys 1, 2 and 3.
Sydney’s 2GB is a dominant No. 1 with a share of 12.9, while Melbourne’s 3AW is also a clear No. 1 with a share of 15.7.
Brisbane’s 4BC and Perth’s 6PR both posted audience growth of 0.5 in Survey 4.
Greg Byrnes, Nine Radio’s Head of Content, said: “The pattern is clear – audiences are choosing live and local content, all day, every day, and our radio stations are the only ones delivering against that promise.
I’m extremely proud of all our teams – right across the network. We continue to be humbled by the loyalty of our listeners.”
In the breakfast slot, Ben Fordham Live is the market leader in Sydney with a share of 15.5, while Melbourne’s Ross and Russ increased their lead at breakfast by 1 share point to post a share of 19.8 – almost 9 points ahead of their nearest rival.
And in Mornings, Ray Hadley extends his record breaking run as Sydney’s No. 1 morning show with a share of 16.9 (up 0.4). This is Ray’s 142nd consecutive survey win and his best result of the year. Ray is also the Number 1 talk show in Brisbane with a 7.7 share.
In Melbourne, Neil Mitchell remains the undisputed No. 1 in the morning slot with a share of 18.5(up 1.1). It is Neil’s best result for 2022.
Source: GfK Radio Ratings, SMBP Survey 4 2022, Mon-Sun 5.30am-12MN, Cume (000s), Market Share %, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au
Tuesday, July 5, 2022