Today’s television is live, live streaming and on demand. With a combination of new, innovative solutions, underpinned by Australia’s most loved premium content that consistently captivates high-value audiences, 9Now is at the forefront of the digital television evolution.
Consistency in content and audience is what we do best
Australia’s most loved content produces BIG audiences, all year long. 9Now is leading the Broadcast Video on Demand category in reach of total audience and the key advertising demographics. Plus, we're growing exponentially.
With changing viewing behaviour, we're breaking records across minutes consumed and streams. All this, with a strategy in place to further expand our platform's distribution this year, makes for a marketing powerhouse for brands.
9Now is
Australia's No.1
BVOD platform
CFTA Share
25-54 Demo
18-39 Demo
Source BVOD: OzTAM Live + VOD VPM, CFTA , 1 Jan - 31 Jul 2023, includes coviewing on connected tv devices
We're breaking live streaming records & our audiences are just getting bigger
State of Origin Series 2023
Highest ever live BVOD audience of all time (Game 2)
NRL Premiership
2023 (Rounds 1 -22)
323 Million
live minutes viewed (+36% year-on-year)
Men's Final
2023
Highest live BVOD audience ever
recorded for an Australian Open match
Women's Final
2023
2nd highest Australian Open Women’s Final live BVOD audience ever recorded
Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Total TV, Cumulative Reach (000s), Total People, 02:00 - 26:00, 1 Jun- 31 Jul 2023, When Watched (BVOD), Genre Group Included: Sports Event, Special Sports Event, Other Sports VOZ Data 5.0 © OzTAM Pty Limited [2023]. TVMAP VOZ ANALYSER, NATIONAL, CY 2022 complete & CYTD 2023, S-S 0200-2559, Network Nine & Affiliates, Total TV, TV, BVOD, Cumulative Reach build by date throughout course of NRL Season, based on Matching "Primary Description records = contains FRIDAY NIGHT NRL GOLDEN, KNOCK OFF, ANZAC DAY FOOTY, NRL LIVE, NRL GRAND FINAL, RUGBY LEAGUE FINAL SERIES, STATE OF ORIGIN RUGBY LEAGUE, Multiple Demos, When Watched BasisOzTAM Live VPM, NRL Matches Only, 2/3/2023 - 30/7/2023 v 10/3/2022 - 14/8/2022, metric minutes, includes coviewing on connected tv devices Australian Open: OzTAM Live VPM, Australian Open, 16/1/2023 – 29/1/2023 v 17/1/2022 – 30/1/2022 & 8/2/2021 – 21/2/2021 & 20/1/2020 - 2/2/2020, includes coviewing on connected tv devices; OzTAM Live VPM, Australian Open Women’s Final, 28/1/2023 v 29/1/2022 & 20/2/2021 & 1/2/2020; 28/1/2023 v 20/2/2021, includes coviewing on connected tv devices. Metro, OzTAM Overnight Data. see https://lnkd.in/gV-BdUZi for details: Regional, Regional TAM Overnight Data. See https://lnkd.in/g35JDfV2 for details. OzTAM LIVE VPM, Dec 2019 - YTD, duration 10+ minutes, includes co-viewing on connected TV devices, 12 July 2023 based on pre logs. OzTAM LIVE VPM, 1 Jan - 12 July 2023, duration 10+ minutes, includes co-viewing on connected TV devices, 12 July 2023 based on pre logs. OzTAM LIVE VPM, 31/05/2023, 21/06/2023, 12/07/2023 v 8/06/2022, 26/06/2022, 13/07/2022, includes co-viewing on connected TV devices, 12 July 2023 based on pre logs.
We know that 1 in 3 of Nine’s total television audience aged 18-39 watches via 9Now each month
Highest ever live BVOD audience
recorded for a MAFS launch episode
73.9 Million
live minutes viewed
Source TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Total TV, Cumulative Reach (000s), Total People, 02:00 - 26:00, 1 Jan - 31 Jul 2023, When Watched (BVOD), MAFS: OzTAM Live VPM, Nine Only, Married at Frist Sight, 30/1/2023 v 30/1/2022 & 22/2/2021 & 3/2/2020, includes coviewing on connected tv devices. Source Travel Guides: OzTAM LIVE + VOD VPM, Travel Guides, 19/04/2023 - 14/06/2023 v 30/03/2022 - 25/05/2022 (Ep 1-3), 27/04/2022 - 1/06/2022 (Ep 4-6), 17/05/2022 - 24/05/2022 (Ep 7), 18/05/2022 (Ep 8), includes co-viewing on connected TV devices.
An Australian first transformation
NEW dynamic homepage transformation, allowing viewers to dive into 9Now with live content streaming in full HD
NEW 'start over' function, allowing audiences to control their free-to-air live streaming experience like never before
NEW 24/7 free ad-supported streaming TV (FAST) channels with exclusive additional content
NEW opportunities for advertisers with interactive shoppable ads on CTV & enhanced targeting capabilities
The 9Now homepage experience is almost here
Thanks to our Broadcast 2.0 capabilities, we have reshaped our sponsorship products across the new 9Now. Integrating brands into the live stream in new ways, delivering more reach and providing more opportunity to create a deeper connection with our audience.
Our digital solutions are leading the way
9Now is at the heart of Australian homes
We are continuing to expand the distribution of 9Now across more Connected TV devices, ensuring we are at the heart of every Australian home. We have recently integrated into over 1 million Foxtel IQ boxes and over half a million Hisense screens. Plus, we feature within the newly Australian launched Roku interface.
We're entertaining 14 million
authenticated single sign on users
Addressability has been ingrained into 9Now since day one in 2016. This, in combination with owning the largest content digital ecosystem in Australia, delivers the most advanced addressability into Australian Living Rooms at scale.
Still to come on 9Now in 2024
It’s time to unlock the power of 9Now’s content, audience and innovation to drive BIG numbers online and extend your linear television reach.
Send us an enquiry or talk to your Nine representative today for a tailored response.