Sydney Hobart Yacht Race - Nine for Brands

Australia’s summer sporting icon

628 nautical miles of relentless grit

2025 will see the 80th edition of the Sydney Hobart Yacht Race. The Boxing Day start on Sydney Harbour promises to deliver
all the excitement and drama that this iconic race is known
for. Spectators can look forward to a thrilling display of
competitive sailing as the fleet navigates to the Heads and
sets a course for Tasmania, tackling one of the world’s most
challenging offshore races.

Nine's first-class coverage will give brands the opportunity to align with one of the world's most prestigious sailing events by putting their brand at the heart of the broadcast.

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Our audience

One place to engage all of Australia

We’re connecting Australians to the heart of the action like never before, with expansive coverage spanning the thrilling race start to the triumphant arrivals, bringing the excitement of sailing to audiences nationwide.

2024 Total TV Success

1.6M WWOS.com.au Total Audience

1.8M Total National Audio Reach

Source: TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Multiple Markets, Nine Content, Multiple Demos, 26/12/2024, Sydney Hobart Yacht Race, Average Audience, Reach, Total TV, Consolidated 7.

2024 audience highlights

Captivating key audiences with unrivalled race coverage

65+ Most Popular Demo

608K Total People reached

Men 40+

Highest reaching and most watched across TTV

109K

Exclusively consumed Sydney Hobart on 9Now

A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Television

BVOD

Digital

Audio

Social

Big ideas, for even bigger results

Check out how our partners have leveraged big event sport to grow their business

Big ideas start here

AO X Haier

Learn how Haier, the world's no.1 appliance brand, partnered with Nine to grow brand awareness in Australia during the Australian Open. Despite global success, 50% of Aussies were unaware of Haier's product range. The goal was to build familiarity, increase brand perception and establish trust to elevate their Australian game.

The result?

+60% increase in top of mind awareness
+50% found the partnership meaningful
+23% increase in consideration

Learn More

Nine X NRMA

See how NRMA Insurance introduced its new 'A Help Company' positioning to Australians by tapping into the powerful, nationwide reach of Nine's total media ecosystem during the Olympic and Paralympic Games Paris 2024.

The result?

47.7M Impressions across digital platforms
+22% Brand consideration among NSW viewers
+18% Uplift in brand familiarity for NRMA Insurance
+57% Increase in claimed enquiries into NRMA Insurance

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AO X Visit Vic

Learn how Visit Victoria brought Melbourne’s vibrant energy to life, inviting Aussies to “Get Set to Play On” through a cross-platform sponsorship that showcased the city’s best experiences.

The result?

+37% Peak location consideration
+17% Prompted awareness

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More than just sport

Since its beginning in 1945, with just nine yachts in contention, the race has grown to include hundreds of maxi yachts and weekend racers from across the globe.

Mass reach

Livestreams

Extended Content

Innovative advertising solutions

Our multi-year partnership with the Sydney Hobart Yacht Race is in full swing, having successfully established this national treasure in its new home at Nine.

Ready to find out more? Request a bespoke presentation today.