Get in the game
Tennis on Nine
hits different
Tennis is a sport that transcends boundaries, connecting audiences with its excitement and competitive spirit.
From exclusive content and comprehensive coverage to cutting-edge technology, immersive viewing and innovative ad formats, Nine serves up the absolute best in tennis Grand Slam tournaments.
It’s time to leverage the moments of impact and tell your brand story where it truly hits different.
Igniting the nation
An ecosystem of moments, thrills and excitement awaits
Every January, the Australian Open captivates the nation with its unique ability to unite a diverse audience, sparking passion and interest in tennis and its stars, both on and off the court. With 88% of Australians being reached across Nine’s assets, the AO is the first moment of the year to drive impact with your brand story.
Source: Roy Morgan Research; People 14+ for the 12 months ending March 2025.
First class line-up
A stellar commentary lineup, featuring Jim Courier, Jelena Dokic, Dylan Alcott, Todd Woodbridge, Alicia Molik, John Millman, Casey Dellacqua, Sam Stosur and Sam Smith, will put you on centre court for all the action from Melbourne Park.
Jelena Dokic
Expert Commentator, Grand Slam Tennis
As a commentator for Nine, my role is to go beyond the baseline and uncover the “why” behind every moment, to find the turning point in a match or the story behind an athlete’s journey.
For a brand, the opportunity isn't just to be seen right across Nine’s ecosystem. It's becoming part of a story the entire country is emotionally invested in. That's a connection you cannot force, and that's where the magic is.
Smashing it out of the park
Partnering with the Australian Open is a proven way for brands to elevate their brand perceptions and increase awareness.
+22%
More likely to be perceived as premium in connection to Nine’s 2025 broadcast of the Summer of Tennis.
+7%
Increase for broadcast sponsors in audiences that had “heard a lot” about their brand or products.
Source: Gemba Brand Impact Studies.
Building brand legacy, a grand slam for impact
We know consecutive sponsorships work. With growth across key brand metrics, our repeat partners experience powerful results when partnering with the Australian Open. It’s undeniable, there is no better time than now to start your journey.
+139%
Increase in brand awareness
+43%
Increase in brand consideration
+56%
Increase in campaign messaging agreement
Source: Gemba brand uplifts of first year versus fifth year sponsors.
Our audience
From first serve to Championship Point, we reach all Aussies
Across multiple touchpoints, our comprehensive tennis coverage gives fans the freedom to follow the action however they choose.
Nine's coverage hits different
Source: VOZ Data 5.9, TVMAP VOZ Analyser & VOZ Program Analyser, National and All Markets, Nine Content, 2025 v 2024, Total People and Multiple Demos, Overnight, excluding Spill Roy Morgan Research; People 14+ for the 12 months ending March 2024. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!. Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR. GfK Radio360 Ratings, SMBP Survey 5 2024, Mon-Sun 12MN-12MN, Cume (000s), AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR. Triton Podcast Metrics August 2024, listeners, Total Nine Entertainment.
Year round action
Your courtside pass
From the Australian Open in Melbourne, to the French Open in Paris, Wimbledon in London and the US Open in New York, our extensive live coverage, expert commentary and exclusive insights ensure tennis enthusiasts experience every thrill of the game, all year round.
January 18 – February 1, 2026
May 24 – June 7, 2026
June 29 – July 12, 2026
August 31 – September 13, 2026
A total media platform
Spark your next success story
Partnering with the Australian Open is a proven way for brands to elevate their brand perceptions and increase awareness.
Big ideas, for even bigger results
Check out how our partners have leveraged tennis to grow their business
More than just sport
Get ready for tennis on Nine in 2026, it's going to hit different.
Athlete stories on and off court
Behind the scenes content
Enhanced engagement
Powering fan interactions
It's time for you to join us and experience the tennis revolution.
Ready to find out more? Request a bespoke presentation today.
