NO.1 NETWORK ALL KEY DEMOS
THE ONE FOR YOUR BRAND
With its wide reach and impactful storytelling, television across all screens allows brands to connect, inspire and leave a lasting impact on audiences. And there’s no place like the 9Network to do just that.
To tell your brand story to millions of highly engaged Aussies, drive impact and see real return on investment, total television on Nine is the ultimate solution.
Capturing the hearts and minds of Aussies no matter where they choose to engage
When Australians unite around content, they turn to Nine. We are home to the best in entertainment, the most trustworthy news and a whole wide world of sport.
For the fifth year in a row, the 9Network has once again asserted its dominance as the most watched network in the five major capital cities with the demographics of choice for advertisers.
With both locally produced premium content and the best in binge-worthy international franchises, 9Now is a streaming experience like no other. And our audiences are only getting bigger.
Linear Television Network
All Key Demos
5 Major Cap Cities
+
CFTA BVOD Comm Share
Total People, People 25-54,
People 18-39
+
Minutes of
Content Streamed
Year-to-Date
Comm Share
for any Network Against
All Key Demos
Aussies Tune in to
9Now Every Month
_
+
Minutes Growth
Year-on-Year
Source: OzTAM Metro 5 City, 1 January 2023 – 29 November 2023, 18:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023. OzTAM Metro 5 City, 1 January 2023 – 29 November 2023, 6:00 – 23:59, Network Nine, Network Seven, Network 10, Key Demos + Total People, Commercial Share, Consolidated 28 as at 30 November 2023. OzTAM Live + VOD VPM, 1 January 2023 – 29 November 2023. Metric: CFTA Minutes, duration 0+, includes coviewing on Connected TV.
The most recognised content
and biggest live events
Total TV Audience
NRL Grand Final
Panthers v Broncos
+
Streaming Audience
the Largest for a
Rugby League Game
in History
+
Total TV Reach
State of Origin
Games 1-3
+
Streaming Audience
Year-on-Year Growth
State of Origin
Games 1-3
+
Total TV Reach
Australian Open
Weeks 1-2
+
Incremental
BVOD Reach
in Total People
+
Total TV Reach
Married At First Sight
Season 10
+
Average
Streaming Audience
Each Episode
+
Streaming Audience
Year-on-Year Growth
In News
Viewing via BVOD
Every Week of the Year
In Breakfast
Viewing via BVOD
Every Week of the Year
Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live VPM, NRL Grand Final (1/10/2023), State of Origin Games 1-3 (31/5/2023 - 12/07/2023 v 8/06/2022 - 13/07/2022), NRL Premiership -Matches Only (2/03/2023 - 1/10/2023 v 10/03/2022 - 2/10/022), Australian Open Men's Final (29/01/2023), Nine News Hour Sunday - Saturday (1/1/2023 - 9/11/2023. 29/11 based on pre-logs), Today (2/1/2023 - 9/11/2023. 29/11 based on pre-logs), includes coviewing on connected tv devices; The Block Winner Announced (5/11/2023), based on pre log; OzTAM Live + VOD VPM, 9Now Only, Con28, The Block (6/8/2023 - 5/11/2023), Married at First Sight (30/01/2023 - 3/04/2023 v 31/01/2022 - 4/04/2022), Lego Masters (10/04/2023 - 8/05/2023), Travel Guides (19/04/2023 - 14/06/2023 v 30/03/2022 - 18/05/2022), The Summit (14/05/2023 - 4/06/2023), My Mum, Your Dad (31/10/2023 - 20/11/2023); OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia (30/10/2023 - 29/11/2023), includes coviewing on connected tv devices. *The Block and My Mum, Your Dad consolidated 28 as at 29/11/2023.
Total TV Audience
NRL Grand Final
Panthers v Broncos
+
Streaming Audience
the Largest for a Rugby League Game
in History
+
Total TV Reach
State of Origin Series
Games 1-3
+
Streaming Audience
State of Origin Series
Year-on-Year Growth
+
Total TV Reach
Australian Open Tournament
Weeks 1-2
+
Incremental
BVOD Reach
in Total People
+
Total TV Reach
Season 10
+
Average
Streaming Audience
Each Episode
+
Streaming Audience
Year-on-Year Growth
In News Viewing
via Broadcast Video on Demand
Every Week of
the Year
In Breakfast Viewing
via Broadcast Video on Demand
Every Week of
the Year
Source: OzTam (5 City Metro & Regional Combined Panel) Nine Network, Nine Content Affiliates, Excluding Encore, Average Audience, Total People, Consolidated 28; OzTAM Live VPM, NRL Grand Final (1/10/2023), State of Origin Games 1-3 (31/5/2023 - 12/07/2023 v 8/06/2022 - 13/07/2022), NRL Premiership -Matches Only (2/03/2023 - 1/10/2023 v 10/03/2022 - 2/10/022), Australian Open Men's Final (29/01/2023), Nine News Hour Sunday - Saturday (1/1/2023 - 9/11/2023. 29/11 based on pre-logs), Today (2/1/2023 - 9/11/2023. 29/11 based on pre-logs), includes coviewing on connected tv devices; The Block Winner Announced (5/11/2023), based on pre log; OzTAM Live + VOD VPM, 9Now Only, Con28, The Block (6/8/2023 - 5/11/2023), Married at First Sight (30/01/2023 - 3/04/2023 v 31/01/2022 - 4/04/2022), Lego Masters (10/04/2023 - 8/05/2023), Travel Guides (19/04/2023 - 14/06/2023 v 30/03/2022 - 18/05/2022), The Summit (14/05/2023 - 4/06/2023), My Mum, Your Dad (31/10/2023 - 20/11/2023); OzTAM Live + VOD VPM, Rolling Cume, Love Island Australia (30/10/2023 - 29/11/2023), includes coviewing on connected tv devices. *The Block and My Mum, Your Dad consolidated 28 as at 29/11/2023.
Television is a powerful medium with a unique ability to captivate audiences, creating shared experiences that truly bring people together. And with Nine’s leading total television offering, we can extend your message beyond traditional TV screens to connected devices, reaching viewers wherever they are.
Best of all? Through the power of our dynamic targeting capabilities, we can help tell your story to the demographics you need to reach most. A true elevation of your message, with the ability to measure your campaign’s effectiveness in real time.
Unlock the power of impactful
marketing moments still to come
In news, from setting the agenda at breakfast on the TODAY Show, to keeping Australians informed at the 9News hour, and investigating the stories that matter most in A Current Affair, our esteemed journalists have their finger on the pulse and the trust of the nation.
In entertainment, sexy singles continue to flirt up a storm in the Love Island Australia Mallorcan villa, everyday Aussies are embarking on journeys to the most exhilarating places on the planet in Travel Guides and the Christmas spirit is fast approaching, with Australian music icon Paul Kelly making his debut at Vision Australia’s Carols by Candlelight this holiday season. All this, in the lead up to the much anticipated Married at First Sight next year.
In sport, the 2024 Australian Open will start on Sunday, January 14, next year – a 15-day event guaranteed to bring the action like never before. Plus, audiences are gearing up for another blockbuster season of NRL and NRLW, followed by Australia’s greatest sporting rivalry, the Ampol State of Origin series.
All eyes and ears will be on Paris next year, as Nine’s Wide World of Sports will bring every captivating moment, across a plethora of events, at the historic Olympic and Paralympic Games.
Television will make your brand famous. Need proof? Explore how we've helped our partners realise their BIG ideas.
Talk to us for more information on how to put your brand at the heart of premium content with Nine.
