The Sydney Morning Herald has once again cemented its position as Australia’s most read news brand, with a cross-platform readership of 7.27 million readers, according to the Total News readership figures released by Roy Morgan today. 

With one in three Australian readers choosing the Herald to stay informed, the masthead nearly doubles The Daily Telegraph readership (7.27 million versus The Telegraph’s 3.94 million) in Total News, in the latest figures in the 12-month period ending March 2024. 

The Monday to Friday print edition recorded an average issue readership of 383,000, while Saturday’s print edition recorded 485,000 readers. In the last four weeks, 1.56 million people on average have read a print edition of the Herald.  

The Sun Herald print edition increased its annual readership, up by 1% year-on-year and is read by 426,000 people every Sunday.

Across the Herald and The Age, the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.4 million, up 5.7% quarterly, while Traveller recorded quarterly growth of 3.9% with 1.15 million readers. 

Good Weekend recorded an average issue print readership of 708,000, while Sunday Life recorded an average issue print readership of 362,000 and Domain recorded readership of 489,000. 

“The news cycle has been relentless in the first quarter of 2024, and the millions of readers who turn to our mastheads for quality and accuracy have shown their willingness to invest in premium journalism,” said Executive Editor Luke McIlveen.

“We’re delighted with the subscription growth across The Sydney Morning Herald and The Age and we will continue to deliver the thoughtful, independent journalism our readers expect.”

Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 20, 2024