The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.2 million people, according to the Total News Publishing figures released by Roy Morgan today. 

This is the first quarterly readership figures released by ThinkNewsBrands that feature the integration of the Ipsos iris digital measurement data into Roy Morgan Single Source, delivering optimised and de-duplicated audience data for Total News Publishing across both digital and print platforms.

Highlighting the strength of the Financial Review’s digital subscription offering, 93% of AFR readers solely engage with the masthead’s online publication. The masthead recorded a print readership of 894,000 during the last four weeks, while the Monday to Friday print edition recorded an average issue readership of 272,000, its biggest average readership in five years. 

The AFR Weekend Saturday edition also experienced growth, up 3% quarterly and 6% annually,  with a print readership of 190,000.  

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 486,000. Fin! Magazine continues to grow with a year on year increase of 9% and putting it within 20,000 readers of Wish. 

Nine’s Total Publishing assets reach a de-duplicated audience of 17.358 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Single Source, P14+, Roy Morgan iris, 12 months rolling average April 2024 to March 2025. Total Nine Publishing includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Metro Mastheads + AFR = SMH, The Age, AFR

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 19, 2025