The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 5.6 million, according to Total News readership figures released by Roy Morgan today.

With one in four Australian news readers engaging with the masthead to inform their day, The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald. 

The Age now has 1.2 million more readers than its direct competitor The Herald Sun.

The Monday to Friday print edition recorded annual growth of 3% year-on-year, and quarterly growth of 5%, recording a readership of 275,000. The Saturday edition of The Age saw quarterly growth of 3%, marking two consecutive quarters of growth.

The Sunday Age print edition is read by 387,000 people every Sunday. In the last four weeks 1.4 million people on average have read a print edition of The Age.  

Across The Age and the Herald  the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 722,000. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.54 million and 1.63 million, respectively, each month.

Sunday Life recorded an average issue print readership of 420,000, while Domain defied a softening real estate market, seeing annual and quarterly growth with a print readership of 510,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.8 million* Australians across print and digital.

“If anyone needed reminding that The Age is the first-choice news outlet of Victorians, these results put that beyond doubt,” said The Age’s editor, Patrick Elligett. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, February 27, 2023