Get your sunnies out…it’s going to be a hot Spanish summer! As viewers fall in love with season seven of Love Island Australia, sponsors are experiencing why it’s one of the hottest shows in the world for brands connecting with hard-to-reach younger audiences.

With Love Island Australia premiering on 9Now last Monday at 6pm before screening on Channel 9 later that night, the series continues to carve out an enviable 16-39 demographic viewership to deliver a full funnel solution for brands.

This year’s launch episode of Love Island Australia (which screened last Monday, October 27) has recorded a whopping Total TV Audience audience of 658,000, up 18% Year on Year, and is the highest rating launch episode on 9Now in franchise history. The first four episodes on 9Now have reached over 1M Australians, with nearly 60% of the audience under 40. So far, season 7 on 9Now is up a massive 65% Year on Year.

As the sexy singles flirt up a storm and try to resist temptation and wicked sins in the Mallorcan villa, Love Island Australia continues to attract new brands that can leverage a globally-renowned format while maximising opportunities for their products to reach audiences in a safe, contextual environment. 

Joining season seven for the first time will be Subway and Specsavers. 

Subway’s first sponsorship of Love Island Australia will feature integration including a Subway Pool Party, where the Islanders will play Spin the Sub. Subway is also sponsoring the annual Love Island Men’s Pageant – Mr Sublime! – while Sophie Monk is lending her voice to their TVCs running through TX timing.   

Specsavers’ Contact Lenses will be seen throughout the Villa and the brand is also sponsoring a “I Can See Clearly Now” optometry-themed challenge. 

Also signing on as sponsors are Besa & NEFT, with Besa mi vino the wine seltzer and NEFT Vodka cocktails available to the Islanders as they enjoy their steamy party nights by the villa pool.   

To keep the singles looking their hottest, Rimmel and LYNX return for their second seasons. Rimmel products will be displayed in the Girls’ Glam Room, while throughout the series, they will have Get Ready Cam moments where the girls show how they use Rimmel products. 

This year, LYNX has taken its in-show presence to the next level. In addition to its signature spot on the boys’ bedroom dresser, the brand now plays a more dynamic role—featuring in-show before a date and a challenge to ensure the boys are at the top of their fragrance game.

Nine’s Director of Content Partnerships and Client Experience, Sarah Stewart, said: “Love Island Australia continues to offer brands a unique BVOD first opportunity that consistently delivers a hard-to-reach audience via a cast of strong influencers who seamlessly integrate brands within the series and extend the show’s impact across social media.”

Love Island Australia 2025, again narrated by Eoghan McDermott, is produced by ITV Studios Australia for the 9Network.

Love Island Australia is available for streaming on 9Now, dropping at 6pm AEDT every Monday to Thursday.

Source: TVMAP VOZ Program Analyser, OzTAM VOZ Data 5.9, National, Nine Only, 27/10/2025 – 2/11/2025 v 28/10/2024 – 3/11/2024,Total People & People 0-39,Total TV, When Watched. 

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Tuesday, 4 November, 2025