Digital outdoor media leader QMS today announced the promotion of Ben Gibb to the newly created position of Managing Director – New Zealand.

Having previously served as National Sales Director, NZ, Mr Gibb will now steer the overall strategic direction and business execution across the New Zealand market, unifying the local team as QMS accelerates the momentum of its market proposition as Aotearoa’s total Out of Home (OOH) audience solution. 

Mr Gibb is one of New Zealand’s most respected media leaders, with more than 20 years’ experience across Out of Home, Television, Digital, and Publishing, having previously held senior leadership roles at Sky New Zealand, oOh!media, Adshel, and Yahoo.

QMS Chief Executive Officer, John O’Neill, said:

“Ben is perfectly placed to lead our New Zealand business forward as we execute on our strategic objectives and cement our number one OOH position in the market. 
“He is a highly respected operator who brings a calm, measured and unifying influence to the team. Since joining QMS, Ben has demonstrated an incredible ability to empower our people, strengthen our culture, and deliver outstanding results. His leadership will be instrumental as we continue to unlock the full potential of our multi-format network across New Zealand.” 

Mr Gibb said:

“It’s a really exciting time to be at QMS as we rapidly expand our network with new premium assets including the much anticipated CRL opening and our new Auckland Street Furniture network. We launched the QMS brand in NZ earlier in the year and have already established a strong foundation as Aotearoa’s total OOH audience solution, bringing together unmatched scale, market dominance, and format breadth under a single, unified offering. 
“I look forward to leading our business forward, aligning our team, and continuing to elevate how we partner with media agencies and advertisers to deliver innovative, high-impact campaigns across the country.”

Mr Gibb’s appointment is effective immediately.

Wednesday 19 August, 2026