Major new brands sign on as Nine unveils world class opportunities with tech-led innovation.

Nine has today unveiled its partners and sponsors for the Australian Open 2026, headlined by major new signings, returning brands and world-class broadcast integration technology. 

As the summer’s ultimate marketing platform, the power of the Nine Group will be unleashed, with brands connecting with audiences across Nine’s ecosystem of Streaming and Broadcast, Publishing and Audio. 

This year’s broadcast of the 15 day Grand Slam sees a significant range of brands signing on as sponsors and partners including realestate.com.au, Qantas, Amazon Prime, Uber Eats, Chemist Warehouse, ANZ, Bupa, Chubb Insurance, Peters Ice Cream, Google, Haier, Journey Beyond, Kia, L’Oreal, Visit Victoria to create a dominant commercial environment across the Summer of Tennis.

Nine is redefining the broadcast experience with several tech-led integrations that move beyond traditional placements. In a major partnership debut, realestate.com.au will utilise new ‘Ball Tracking’ statistical technology providing audiences at home more matchplay insights, broadcast live in play in-between points. 

Similarly, Amazon Prime will make a high-impact debut by owning the ‘Fast Ace of the Match’ and ‘Fast Moments’ to highlight its delivery speed, while Google Pixel returns with contextually relevant ‘Time to Switch’ creative that aligns with players changing ends.

Fan favourites also return with fresh iterations, notably the ANZ Falcon Cam which will utilize 4D drone and Fly Cam technology to give viewers a birds-eye view of the precinct while highlighting ANZ’s 24/7 fraud protection. 

Meanwhile, Peters Ice Cream will deepen its cultural relevance through a major content integration with The Hundred with Andy Lee, featuring branded questions and the popular Ace Tally ticker to drive valuable in-program reach.

Andrew Cann, Nine’s National Commercial Director – Sport, said: “The Australian Open remains the undisputed heavyweight of the summer, offering our partners an unmissable opportunity to connect with millions of emotionally engaged Australians. For 2026, we have taken our integrated ecosystem to a new level, blending world-class broadcast innovation with deep storytelling across our Streaming and Broadcast, Publishing and Audio assets. 

“We are incredibly proud to see both new and returning brands leveraging our platforms to drive such sophisticated and creative executions. This year’s line-up is testament to the fact that Nine’s Summer of Tennis is the premier cultural moment that delivers a proven, unmatched uplift in brand metrics, and we look forward to helping all of our partner brands kick off the year with a Grand Slam performance.”

Australian Open 2026

Live and Free on Channel 9 and 9Now

Stan Sport: Every match live and on-demand with 4K

For more information:
Adrian Motte
Senior Communications Manager  
amotte@nine.com.au