TOTAL RADIO 

Melbourne’s 3AW has had a bumper ratings win, while Sydney’s 2GB dominates the talk scene in today’s GfK Radio 360 Survey 6. And across the country, Nine’s talk stations are the go-to streaming destination for live listeners. 

In Melbourne, 3AW’s Ross and Russ further increased their lead as the undisputed No.1, rising to a 23.0 share (up 1.3), while Tom Elliott commands the Melbourne Mornings slot with a winning 18.3. Overall, the station was the clear No.1 with a 14.9 share. 

Ray Hadley has made history in Sydney, recording his 160th consecutive survey win in the 2GB Mornings slot with a share of 12.4 – an incredible feat likely never to be surpassed. In Breakfast, Ben Fordham remains firmly on top in talk with a commanding 12.2 share, while 2GB is No.1 in talk with a 10.2 share. 

Nine Radio’s Head of Content, Greg Byrnes, said: “At a time when audio has never been more competitive, 3AW’s dominance is extraordinary, thanks to gains in Breakfast, Drive and across the weekend in Survey 6.”

“In Sydney, and for the first time ever, positions one to four are only separated by 0.6 points! It’s a great time to be in Talk Radio and our loyal listeners know they can rely on us for Australia’s best live and local news, opinion and entertainment.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
15.8 (4 markets)	1.813 million listeners each week

STREAMING

Nine Radio is the No.1 destination for live audio listeners across the country, with a commercial streaming share of 27.8 and cume of 405,000.  

2GB and 3AW remain the No.1 stations in overall commercial streaming, with a 27.1 and 29.8 share, respectively. 

Ben Fordham is the outright No.1 in Breakfast, posting a commercial streaming share of 30.3 and Ross and Russ increasing their No.1 position even further with an incredible 52.4 commercial streaming share (up 2.1). 

Mornings at 2GB and 3AW also recorded a No.1 commercial streaming share with 31.4 for Ray Hadley and 32.7 for Tom Elliott.

Greg Byrnes, said: “We’ve had a great streaming story to tell since the introduction of Radio360 and that’s been reflected through this survey period. Talk is the clear number one format for streaming as more and more Australians engage with our live and local content through a connected device.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
27.8	405,000

PODCASTS 

August delivered the highest number of monthly listeners on record for Nine, with 1.984 million listeners (up 21% MoM) tuning in to 9Podcasts’ incredible slate of news, entertainment, lifestyle, sport and investigative shows during the month.

Podcast downloads also surged to 4.817 million (up 17% MoM). The Ultimate Sacrifice led the charge, with 287,000 listeners in August – ranking in the top five highest number of listeners in a single month of all time across 9Podcast titles. 

Just Married: The Anthea Bradshaw Mystery also saw impressive numbers with 273,000 listeners in August, demonstrating the strength and quality of Nine’s cross-platform strategy when it comes to delivering original and engaging investigative podcasts. 

TOTAL DOWNLOADS	TOTAL LISTENERS
4.8 million	1.94 million

Source: GfK Radio360 Ratings, Survey 6 2024, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.

Source: Triton Podcast Metrics, August 2024, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au

Tuesday, October 1, 2024