Nine Radio is off to a flyer in 2024 with live streaming of 2GB, 3AW, 4BC and 6PR up 25% year on year. The always live and local content strategy is setting the benchmark for listenership across the country.

January figures for Nine Radio, verified by Triton, show huge spikes in both session starts and listening hours, compared with the same time last year.

SESSION STARTS	TOTAL LISTENING HOURS
11.082M +25% YoY	11.475M +24% YoY

January highlights include:

• The fresh new 3AW lineup has helped boost the station’s live streaming growth 26% YoY, with Mornings with Tom Elliott +30% YoY, Afternoons with Tony Moclair +38% and Drive with Jacqui Felgate +26% YoY. 
  
• New 2GB Afternoons presenter Michael McLaren also grew live streaming audiences +52%, and Money News with Deb Knight increased a staggering +77% YoY.  
  
• The key Breakfast and Mornings shifts increased across the network, with 2GB’s Ben Fordham Live +28% YoY, the Ray Hadley Morning Show +31% YoY, and 3AW’s Breakfast with Ross and Russ +21% YoY. 

Nine Radio Head of Content, Greg Byrnes, said: “This surge in streaming sets up another dominant year of talk radio and reinforces the strategy behind the content and line up changes across the country.

“Last year’s Radio360 data showed Nine’s talk stations absolutely dominate the live audio streaming market and these figures demonstrate that even more Aussies are engaging with our live and local content through a connected device in 2024.”

Nine’s Director of Sales, Total Audio, Ashley Earnshaw, said: “There has never been a better time for advertisers to drive more impactful campaigns through a Total Audio approach with Nine.

“With audiences continuing to increase in Nine’s live audio streaming environment, we have more opportunity than ever before to harness our premium data segmentation with Nine Tribes, which ultimately leads to more effective solutions for brands.”

Source: Triton Streaming Metrics, January 1-31 2024, Session Starts, Total Listening Hours (TLH), Nine – 2GB, 3AW, 4BC, 6PR Unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Tuesday, February 13, 2024