Streaming audiences for Nine’s talk stations are surging in 2024, with new figures revealing 12% annual growth in session starts during February. 

Sydney’s 2GB (up 18%) and Melbourne’s 3AW (up 10%) lead the way for audience growth, with all major shifts sharing the spoils. 

February figures, verified by Triton, show listening across the country grew 17% YoY.

SESSION STARTS	TOTAL LISTENING HOURS
10.97M +12% YoY	11.04M +17% YoY

February highlights include:

• Nine’s talk stations up 17% YoY in total listening hours – audio streaming 
• 2GB up 22% and 3AW up 17% YoY
• Podcast downloads up 19% MoM, with a total of 2.929 Million downloads in February

Nine Radio Head of Content, Greg Byrnes, said: “Our digital audience is surging. Talk radio dominates Radio360 data and these figures show during February, even more Australians connected to our live and local content via a digital device.”

“Across the country the live streaming audience has embraced our line-up changes and we thank listeners for their loyalty. It’s clear talk radio is on track for another year of market dominance.”

Nine’s Director of Sales, Total Audio, Ashley Earnshaw, said: “Nine’s digital audio has had enormous growth, whether that’s across digital streaming or our increasingly diverse Nine podcast network.”

“We bring together this scale of digital listening for brands, through the extension of our Tribes data targeting, across the entire of Nine’s audio ecosystem from our apps, to smart speakers and podcasts.

“Ultimately we now deliver a more impactful and effective way to buy Total Audio at Nine.”

Source: Triton Streaming Metrics, February 1-29 2024, Session Starts, Total Listening Hours (TLH), Nine – 2GB, 3AW, 4BC, 6PR Unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au

Monday, March 11, 2024