3AW is dominating Melbourne’s airwaves as the outright No.1 radio station. Today’s release of the GfK Radio 360 Survey 6 results shows that 3AW has a leading audience share of 14.9 (up 0.2 on Survey 5) and a winning commercial streaming share of 29.8%.

The results mark 3AW’s best result of the year, while also delivering further audience growth across breakfast and mornings.

Each week, the station’s captivating mix of live, locally-driven talk radio draws a cumulative audience of 787,000 listeners across Melbourne – an increase of over 20,000 listeners from Survey 5.

Ross and Russ command Melbourne’s breakfast radio with an impressive 23.0 share – a rise of 1.3 points since Survey 5 and a massive 12.9 points ahead of their nearest rival. Each week, 558,000 Melburnians tune into the award-winning team, representing their highest cumulative audience since Survey 1 of 2023. Additionally, the duo captured an astounding 52.4% of the commercial streaming audience. 

In his sixth survey in the mornings slot, Tom Elliott has firmly established himself as Melbourne’s No. 1, achieving a leading 18.3 share. Tom added an additional 22,000 listeners since the previous survey and now boasts a weekly audience of 552,000 – his highest cumulative audience since taking the reins of the slot. He also achieved a leading commercial streaming share of 32.7%.

Tony Moclair is the No.1 Afternoon talk program with a 9.8 share – 5.9 points ahead of his closest talk rival.

Jacqui Felgate solidifies her position as Melbourne’s No.1 Drive talk program, achieving an 8.5 share. Each week, 313,000 Melburnians tune into Jacqui’s fresh and engaging approach to talk radio.

Denis Walter is No.1 in Melbourne’s evening radio listening, holding the top spot with a 14.3 share.

Stephen Beers, 3AW Station Manager, said: “Survey 6 reaffirms 3AW as Melbourne’s leading radio station. Ross and Russ have set the pace in breakfast, achieving their largest audience in over 18 months. Together with Tom Elliott’s  dominance in the morning slot and Jacqui Felgate’s continued success in the drive shift, these results highlight the dedication of our on-air talent and the teams behind the scenes. We’re deeply grateful for the unwavering support of our loyal listeners, which is something we never take for granted.”

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 6 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Commercial Streaming share %, AP10+ , unless otherwise specified. 

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Tuesday, October 1, 2024