The Australian Financial Review has rebranded its B2B subscriptions offering from Corporate Subscriptions to Financial Review for Business. The rebrand is a strategic evolution of the Financial Review’s professional offering, designed to meet the evolving  needs of modern, technology-driven businesses.

Building on the AFR’s seven-decade legacy of editorial quality and authority, Financial Review for Business transforms access to the AFR‘s trusted journalism. Enterprise subscribers can now gain real-time access to news and insights, seamlessly integrated into their existing systems and workflows available as an optional add-on through feed integrations.

The new enterprise licensing capabilities transform AFR’s journalism into a core business utility through direct feeds that allow clients to customise and integrate timely, relevant intelligence directly into their existing platforms and workflows for rapid decision-making.

Director of B2B Subscriptions and Licensing, Agos Garola, said: “Financial Review for Business is a strategic step forward, acknowledging how quickly the Australian workplace is changing. Our focus is on innovation, quality and control – maximising the utility and value of our content by offering enterprise subscribers new ways to integrate AFR intelligence into their existing technology for an indispensable edge.”

Developed in response to the increasing need for speed, automation, and customised insights, Financial Review for Business equips Australian decision-makers with the necessary insights to make informed choices and navigate complexity with confidence.

Editor-in-Chief, James Chessell, said: “For more than seven decades, the Financial Review has set the standard for editorial quality, credibility and authority, earning its place as a trusted source for business leaders. With Financial Review for Business, we build on that legacy, delivering the news and insight organisations must have to move decisively and confidently with the necessary speed, precision, and clarity the market demands.’

The rebrand includes a new visual identity developed by Droga5 ANZ – Part of Accenture Song, which uses ‘pixels’ as a metaphor for curated insights, reinforcing the Financial Review’s promise to deliver clarity and focus in a complex landscape. A new microsite, developed by the team at SLIK in conjunction with Brisbane based agency, Khemistry, showcases the full suite of available business offerings.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Tuesday, 11 November, 2025