Brisbane’s 4BC has recorded a strong start to 2024 as its live and local content captivates listeners, with an overall share of 6.5 in Gfk Radio360 Survey 1.

4BC’s Laurel, Gary and Mark have lifted their audience as they charm and entertain across the airwaves during Breakfast, posting a share of 7.5 (up 1.1).

Bill McDonald’s new local Morning show recorded its best survey record to date, with an impressive share of 8.7 (up 1.8).

This survey marks six months since 4BC became Brisbane’s only live and local station between 5.30am – 7.00pm weekdays.

Acting 4BC Content Manager, Siobhain McDonnell, said: “Over the past six months, Brisbane has embraced our commitment to live and local programming. Breakfast continues to grow share, and Bill’s new program has undeniably resonated with the 4BC audience. We’re excited to build on that momentum heading into this Olympic and Paralympic year, and lay the foundations as we head towards the excitement of Brisbane 2032.

“Our listeners are passionate about what matters most to Brisbane, and we’re immensely grateful to the 4BC audience for their support.”

4BC’s Breakfast with Laurel, Gary and Mark, Mornings with Bill McDonald, Afternoons with Sofie Formica and Drive with Peter Gleeson, supported by Wide World of Sport with Peter Psaltis and Weekends with Peter Fegan, consistently deliver Brisbane’s best and most comprehensive live and local programming, leading to continued audience growth across the station.

Source: GfK Radio360 Ratings, 4BC Brisbane Survey 1 2024, Mon-Fri 5.30am-9am, Mon-Fri 9am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Fri 6pm-7pm, Market Share % Total Radio, Streaming share % AP10+

For further information, please contact:
Claudine Blondeau
Communications Manager, Nine Queensland
cblondeau@nine.com.au

Thursday, March 14, 2023