More Australians than ever before are listening to Nine’s radio stations, according to the latest GfK radio ratings.

Survey 6 of 2022 shows Nine’s talk stations achieved a record cumulative audience of 2.072 million – with a 6% increase in the 25-54 demo.

On Melbourne’s 3AW, Ross & Russ posted a commanding Breakfast share of 20.2 – up 2.0 and more than 10 points ahead of their nearest breakfast rival. Neil Mitchell dominates Mornings with a share of 16.2.

In Sydney, Ben Fordham is clear Number 1 on 2GB Breakfast with a winning share of 16.9 while Ray Hadley delivered his 144th consecutive survey victory with a 15.6 share.

And in Brisbane, the switch to 4BC is on in earnest. Laurel, Gary and Mark posted an 11.8 Share – the best share result in 14 years; Ray Hadley is Number 1 in Talk; and the station’s audience is up nearly 80% YOY.

Perth’s 6PR delivered solid gains in Breakfast (up 0.4) and Mornings (up 1.0), with the station’s audience up 12% YOY.

Greg Byrnes, Nine Radio’s Head of Content, said: “This result is remarkable. Australians are switching to talk in record numbers. In Brisbane, 4BC has added more than 120,000 new listeners since last year, while across the country we’re up 6% in the 25-54 demographic since last survey. We are nothing without our listeners and we are so grateful they switch us on every day.”

Source: GfK Radio Ratings, Survey 6 2022, Mon-Fri 5.30am-9.00am, Mon-Fri 9.00am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN Fri 7pm-12MN, Market Share %, Cume AP10+ unless otherwise specified

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Tuesday, September 27, 2022