The release of GfK Survey 8 results today shows that 3AW is once again the undisputed dominant radio station in Melbourne.

With a market-leading share of 13.6, 3AW is streaks ahead of the competition and more than double the share of its nearest talk rival.

This is 3AW’s 75th consecutive survey win.

Every week, 812,000 Melburnians tune into 3AW’s award-winning mix of live and local talk radio. 

3AW is also the outright No.1 in live audio streaming with a 29.2 share of the commercial streaming audience.

Ross and Russ continue their commanding lead in the Breakfast slot, posting an impressive 19.0 share. The duo also attracted a massive streaming audience with an incredible 49.0 share of the commercial streaming audience. 

In his last ever survey in the Mornings slot, Neil Mitchell was well in front of all opposition, with a share of 16.0 (up 0.5 points on survey 7) and a commercial streaming share of 29.0.

Tony Moclair is the No.1 Afternoon talk program with a share of 10.3 (up 0.4 points on survey 7).

Tom Elliott remains Melbourne’s No.1 Drive talk program with a share of 11.1. Tom will move to the Mornings slot in 2024, while Jacqui Felgate will host Drive.

Denis Walter is once again Melbourne’s No. 1 Evening program with a share of 13.5. 

Stephen Beers, 3AW Station Manager, said: “Survey 8 caps off another dominant year for 3AW, winning all 8 surveys in 2023. Led by Ross Stevenson and Russel Howcroft in Breakfast – almost double their nearest competitor. Neil Mitchell celebrated 34 years in Mornings, winning every survey of the year. He leaves the Mornings slot with 222 survey wins. We thank our loyal audience for again making 3AW Melbourne’s favourite radio station.”

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 8 2023, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN & Fri 7pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Streaming share %, Commercial Share AP10+ , unless otherwise specified. 

For further information, please contact:
Terry Stuart
Senior Communications Manager, Nine
tstuart@nine.com.au

Tuesday, December 19, 2023