• 2GB and 3AW outright No.1 stations and No.1 in Breakfast and Mornings
• Streaming growth across the network
• 9Podcasts posts highest listenership on record in July

TOTAL RADIO 

Nine Radio’s 2GB and 3AW have once again retained their positions as the outright No.1 station in Sydney and Melbourne respectively, as well as No.1 in the all important Breakfast and Morning shifts. 

Today’s Gfk Survey 5 saw Melbourne’s 3AW recorded its highest ever Survey 5 cume and grew overall share to 16.7 (up 2.1), with Breakfast duo Ross and Russ recording a stunning 23 (up 3.2), and Neil Mitchell continuing his ratings streak with 20 (up 3.0).   

Sydney’s 2GB recorded a 11.8 share, with Ben Fordham Live posting 14.6 in Breakfast, and The Ray Hadley Morning Show recording 12.8 – the 151st consecutive survey win for the legendary broadcaster. 

Overall, Nine’s talk stations recorded a 2.5% increase in cume on Survey 4, cementing its reputation as the unrivalled destination of news, sport and opinion. 

Nine Radio’s Head of Content, Greg Byrnes, said: “It’s another strong result for our live and local content with clear number one stations in Sydney and Melbourne and audience gains across the network.

“The 3AW result is extraordinary given the team has managed to create a new high in audience numbers. It’s also pleasing to see some stability returning after lineup changes in Brisbane and Perth.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
16.5 (4 markets)	1.98 million listeners each week

STREAMING

Nine Radio continues to prove the future of live audio streaming is talk, as the clear No.1 with cumulative audience up 2.2% across the network on Survey 4. 

Melbourne’s 3AW recorded an incredible streaming commercial share of 29.8 (up 7.1), while Ross and Russ posted a dominant 41.6 in Breakfast (up 8.2).

In Sydney, 2GB recorded a 24.6 streaming commercial share (up 4.1), with Ben Fordham posting 33.3 (up.9.2). 

“With another increase in listeners, Radio 360 has again shown the talk audience has embraced our live and local content via connected devices. We’re the clear leader in the streaming market. Digital audio sounds great, is easy to access and ensures our audience is always up to date with the latest news, sport and opinion”, said Byrnes.

COMMERCIAL STREAMING SHARE	STREAMING CUME
23.7	417,000

PODCASTS 

The Nine Podcast Network recorded a 41% YOY increase in July^ as listeners continued to discover our premium Australian podcasts. News, Sport and Opinion are underpinning the growth in listenership as Nine invests in new, original, premium content.

Last month, 9Podcasts’ Hannah’s Story, presented by Melissa Downes and produced by Jess Lodge and Adam Buncher, won the Outstanding Podcast Kennedy Award for excellence in journalism. The podcast, which has reached almost one million downloads, was recognised as a compelling account of one of the worst acts of domestic violence Australia has ever seen, shining a light in a very dark place.

Nine’s podcasts have also been recognised in the 2023 ACRA nominations, with Stories of Origin nominated for Podcast of the Year, Phil “Gus” Gould (Six Tackles with Gus) for Podcast Host of the Year, Billy Slater (The Billy Slater Podcast) for Best New Talent – Podcast, and Matt White (Stories of Origin) and Sam Stove (Anatomy of a Scam) nominated in the Best Podcast Producer categories for both Show and Audio. 

Source: GfK Radio360 Ratings, Survey 4 vs Survey 5 2023, Total Radio, Streaming, Mon-Sun 5.30am-12MN, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, Nine Radio Afternoons Mon-Fri 12pm-3pm, Nine Radio Drive Mon-Fri 3pm-6pm, Cume (000s), Total Radio Commercial Share, Streaming Commercial Share, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR. 
*On record – dating back to survey 1 2004

^Source: Triton Podcast Metrics July 2023, Downloads, listeners, Total Nine, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au 

Tuesday, August 29, 2023