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NIGHT NOODLE MARKETS //

Introduction

The Night Noodle Markets has been a much loved and celebrated part of Australian culture since 1998, bringing together the best of multicultural flavours and cult food dishes across five major cities every year, for Millennials and Gen X audiences.  Each year the Night Noodle Markets transforms Australian cities into a vibrant, bustling Asian street food festival where market goers can embark on a vibrant flavour journey through Asia, with sizzling hawker-style stalls served alongside live music, DJs and the city’s stunning nightscape. The Night Noodle Markets are dog-friendly, entry is free and cash-free. 

This event forms part of the national Good Food Month platform and is aligned to the Nine Good Food network, which includes Good Food in The Age and The Sydney Morning Herald, the National Good Food Guide and the essential online guide, www.goodfood.com.au.

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VenessaCowell

A NOTE FROM THE HEAD OF FOOD EVENTS //

Venessa Cowell

Our events delight, inspire and transport our audiences out of their everyday life, where together, we create unforgettable experiences that leave lasting memories. The Night Noodle Markets has become a much loved and celebrated part of Australian cities culture over the past 23 years, growing to the largest food event nationally. The Night Noodle Markets attracts a loyal audience awarding us with a 91% satisfaction rating nationally. The event is the ideal environment for brands to immerse within Australia's thriving food culture and engage with audiences in a meaningful way across our online platforms and the live event.

NIGHT NOODLE MARKETS //

The Numbers

The Night Noodle Market audiences are more likely to be experience seekers and social connectors, they are millennials that are ahead of the game when it comes to culinary trends, where to eat and what’s on;  they love to share their experiences through social media.

  • National attendees (adjusted for COVID-19)

  • Web views (UBs per year)

  • Social media following

  • Subscriber database

NIGHT NOODLE MARKETS ATTENDEE PROFILE //

Male30%
Female70%

Average age:

Average HH income:

%

Sponsors brand awareness

%

Increased trust in sponsor

%

Increased intention to trial

Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.

NIGHT NOODLE MARKETS //

Sections

Say hello

SENIOR BUSINESS DEVELOPMENT MANAGER //

Brittany Macfarlane

CONTACTS //

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