NIGHT NOODLE MARKETS //
Introduction
The Night Noodle Markets has become a much loved and celebrated part of Australian food culture since 1998. Originally fashioned on the hawker-style food hubs that feature throughout Asia, each year our cities are transformed into a vibrant, bustling street food festival where locals can embark on a sensory journey through the sights, sounds, smells and sizzle of Asia Australia. Alongside live music, entertainment and stunning nightscapes, the event is also dog-friendly with free entry for all. It has grown to be the largest food festival across the country that is iconic for bringing together the best multicultural flavours, cult food dishes and people locally.
This event is aligned to Nine's Good Food network, which includes Good Food in The Age and The Sydney Morning Herald, the National Good Food Guide and the essential online guide goodfood.com.au.
A NOTE FROM THE HEAD OF FOOD EVENTS //
Venessa Cowell
Our events delight, inspire and transport our audiences out of their everyday life, where together, we create unforgettable experiences that leave lasting memories. The Night Noodle Markets has become a much loved and celebrated part of Australian cities culture since 1998, growing to the largest food event nationally. The Night Noodle Markets attracts a loyal audience awarding us with a 91% satisfaction rating nationally. The event is the ideal environment for brands to immerse within Australia's thriving food culture and engage with audiences in a meaningful way across our online platforms and the live event.
NIGHT NOODLE MARKETS //
The Numbers
The Night Noodle Market audiences are food enthusiasts, experience seekers and social connectors who are ahead of the game when it comes to culinary trends, where to eat and what’s on. They love to share their experiences through social media.
Data as of January 2023
NIGHT NOODLE MARKETS ATTENDEE PROFILE //
Average age:
Average HH income:
Sponsors brand awareness
Increased trust in sponsor
Increased intention to purchase
Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2020.
NIGHT NOODLE MARKETS //
Opportunities
CONTACTS //
Nine Ad Enquiries