Family friendly fun

A global phenomenon

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LEGO®Masters is returning with a burst of brilliant and impressively imaginative builds to make it our best season yet. Prepare to be dazzled by the most amazing challenges the show has ever seen when our teams duel it out for the chance to win $100,000 and the crowning title of the best LEGO® building team in the world! 

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Our audience

Reaching 8.2 Million Aussies each week

LEGO®Masters provides the perfect joyful, family-friendly, feel-good experience for the viewer 

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 14/04/2024 - 14/05/2024, Cumulative Reach, Lego Masters Season 6, Total People, Total TV, Consolidated 7.

Total TV
Total Publishing
Total Audio

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 14/04/2024 - 14/05/2024, Cumulative Reach, Lego Masters Season 6, Total People, Total TV, Consolidated 7.

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A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged Lego Masters to grow their business

LEGO®Masters x Woolworths

LEGO®Masters x Woolworths

Learn how Woolworths deepened its connection with young Australian families by introducing two bespoke Break Engagers, seamlessly embedding their brand into LEGO®-themed content to captivate viewers. 

The result? 

82% Recall  

56% Agreed Woolworths offers good value  

12% Consideration increase amongst families on “the only store I would consider” compared to the pre-wave 

Big Miracles x Elevit

Big Miracles x Elevit

Learn how Elevit solidified its position as the leading choice for prenatal multivitamins.   

The result?  

75% Campaign recall  

Big impact. In the first year of sponsorship, performance matched benchmark of a 5+ year sponsorship  

+17PTS increase in trust  

Travel Guides x Travel Money OZ

Travel Guides x Travel Money OZ

Learn how Travel Money Oz leveraged the IP of Travel Guides and aligned to talent – using established brands and personalities to elevate Travel Money Oz’s Currency Pass to new heights.

The result?  

100% increase in card sales  

55% increase in currency pass portal users. Website spikes of up to 2400% when the ad as on air 

35,000+ competition entries

More than
entertainment

LEGO®Masters offers a safe and premium environment, fostering strong connections with audience and enhancing positive brand perceptions. 

Trusted

Fun

Innovative

Family friendly

Hear from
our experts

"We just have so much fun making this show. It’s a real honour to get to make it, and it’s even more of an honour to see that it sparks people to go and make stuff of their own."

Hamish Blake 

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Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.

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