Suncorp Group, with its diverse range of brands, sought an advertising platform that offered flexibility and customisation to meet the unique requirements of each brand.
Suncorp Group were seeking an always-on platform, where they could effectively target varied audiences, deliver tailored messaging and maximise engagement across TODAY. This required a versatile platform like TODAY that is highly capable of adapting to the distinct identities and marketing goals of each brand, ensuring optimal visibility and impact in a competitive market.
A dynamic strategy for a diverse brand portfolio
The solution for Suncorp Group’s challenge was a flexible and relevant partnership that allowed the integrations and commercial executions to be tailored to the specific marketing needs of each brand under Suncorp Group’s remit. This allows for fresh and exciting content that is both relevant to the brand and engaging for TODAY’s national audience.
TODAY effectively delivered the key messages of each brand while building trust and loyalty with viewers. Throughout the year, TODAY executed weather crosses, dedicated segments, spokesperson interviews, consumer promotions, branded billboards and more for Suncorp Group.
Our editorial team, in collaboration with the client, constructed each integration to ensure it effectively delivered the key messaging of the selected brand, while building brand trust and loyalty with viewers.
In 2023, TODAY effectively built awareness of key strategic partnerships for multiple Suncorp Group brands including AAMI, GIO, Apia and Suncorp Insurance.
+11% pts
Increase in unprompted Awareness of AAMI’s SES sponsorship
+8% pts
Increase in awareness of GIO’s Wheelchair Sports NSW partnership
Source: Gemba Brand Study 2023
In 2024, results continued to soar.
+114%
Consideration for Suncorp home insurance increased significantly
+58%
Perception of Suncorp as a "Trusted" brand rose amongst viewers.
+26%
The TODAY show integration outperformed industry benchmarks by 26%
Source: Gemba Brand Study 2024
Suncorp Group's partnership continues its success in its fourth year throughout 2025.
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