CONSUMER PULSE
We are living in uncertain times, but one thing is certain: the better we understand audiences, the better we can serve their needs and wants as marketers. In response to the COVID-19 crisis, Nine has launched and conducts a fortnightly consumer sentiment poll to understand how we can help brands connect with our audiences in 2020.
Nine. Where Australia Connects.
Methodology
Consumer Pulse is undertaken via short online surveys conducted fortnightly with Nine’s audiences - across linear television, 9Now and digital properties nine.com.au (and network sites), plus readers of news mastheads The Sydney Morning Herald, The Age and The Australian Financial Review (print + digital) and listeners of Nine Radio stations (2GB, 3AW, 4BC, 6PR, 2UE, 4BH, 6GT and Magic).
Capturing the mood
Week 25 - commencing November 1, 2020
Mood of the nation
The national mood has again passed an important juncture as positive mood indicators outweigh negative ones. COVID concern is close to its lowest point for the year.
Mood tracker: Net positive vs net negative mood
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COVID Concern Tracker: % feeling Very / Extremely Concerned
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Category consideration: home and away
Domestic travel consideration continues to climb with the possibility of further border openings. At the same time, consideration for major home improvements is gradually increasing, while gardening and landscaping purchases are broadly steady.
Domestic travel consideration
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Major home improvement consideration
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Gardening, landscaping, plants consideration
NOTE: For the best viewing experience on mobile, please view landscape.
Contact your Nine advertising representative today
to hear how Nine’s marketing solutions can help you engage Australian consumers like never before.
