Methodology
Consumer Pulse is undertaken via short online surveys conducted fortnightly with Nine’s audiences - across linear television, 9Now and digital properties including nine.com.au (and network sites), plus readers of news mastheads The Sydney Morning Herald, The Age and The Australian Financial Review (print + digital) and listeners of Nine Radio stations (2GB, 3AW, 4BC, 6PR, 2UE, 4BH, 6GT and Magic).
Sample sizes for survey 27 as follows:
9Nation: 579
The Sydney Morning Herald: 2208
The Age: 1484
Financial Review: 271
Nine Radio: 659
- Online surveys are sent to Nine’s audience panels (initially weekly, now fortnightly).
The surveys were conducted on the following dates;
Week 1: Wednesday 18.03.2020 - Thursday 19.03.2020
Week 2: Wednesday 25.03.2020 - Thursday 26.03.2020
Week 3: Wednesday 01.04.2020 - Thursday 02.04.2020
Week 4: Wednesday 08.04.2020 - Thursday 09.04.2020
Week 5: Wednesday 15.04.2020 - Thursday 16.04.2020
Week 6: Wednesday 22.04.2020 - Thursday 23.04.2020
Week 7: Wednesday 29.04.2020 - Thursday 30.04.2020
Week 8: Wednesday 06.05.2020 - Thursday 07.05.2020
Week 9: Wednesday 13.05.2020 - Thursday 14.02.2020
Week 10: Wednesday 20.05.2020 - Thursday 21.05.2020
Week 11: Wednesday 27.05.2020 - Thursday 28.05.2020
Week 12: Wednesday 03.06.2020 - Thursday 04.06.2020
Week 13: Wednesday 10.06.2020 - Thursday 11.06.2020
Week 14: Wednesday 17.06.2020 - Thursday 18.06.2020
Week 15: Wednesday 24.07.2020 - Thursday 25.06.2020
Week 16: Wednesday 01.07.2020 - Thursday 02.07.2020
Week 17: Wednesday 15.07.2020 - Thursday 16.07.2020
Week 18: Wednesday 29.07.2020 - Thursday 30.07.2020
Week 19: Wednesday 12.08.2020 - Thursday 13.08.2020
Week 20: Wednesday 26.08.2020 - Thursday 27.08.2020
Week 21: Wednesday 09.09.2020 - Thursday 10.09.2020
Week 22: Wednesday 23.09.2020 - Thursday 24.09.2020
Week 23: Wednesday 07.10.2020 - Thursday 08.10.2020
Week 24: Wednesday 21.10.2020 - Thursday 23.10.2020
Week 25: Wednesday 04.11.2020 - Thursday 05.11.2020
Week 26: Wednesday 18.11.2020 - Thursday 19.11.2020
Week 27: Wednesday 02.12.2020 - Thursday 03.12.2020
Nine brands represented in each are below
• 9Nation – includes (Nine Network television stations, 9Now, nine.com.au and associated network sites 9Honey, Wide World of Sports, ninenews.com.au)
• Metro News – The Sydney Morning Herald / The Age
• Business Leaders Panel - The Australian Financial Review
• Nine Radio listeners - 2GB, 3AW, 4BC, 6PR, 2UE, 4BH, 6GT and Magic
Data is cleaned and weighted to be nationally representative of Nine audiences on age and gender, according to the latest ABS figures.
Some sentiments are tracked weekly / fortnightly, others are measured as topical issues arise.
