ConsumerPulseLockupV3

Methodology

 

Consumer Pulse is undertaken via short online surveys conducted fortnightly with Nine’s audiences - across linear television, 9Now and digital properties including nine.com.au (and network sites), plus readers of news mastheads The Sydney Morning Herald, The Age and The Australian Financial Review (print + digital) and listeners of Nine Radio stations (2GB, 3AW, 4BC, 6PR, 2UE, 4BH, 6GT and Magic).

Sample sizes for survey 18 as follows:

9Nation n=692

The Sydney Morning Herald n=2680

The Age n=1829

The Australian Financial Review n=416

Nine Radio n=340

  • Online surveys are sent to Nine’s audience panels (initially weekly, now fortnightly).
    The surveys were conducted on the following dates;

Week 1 - Wednesday 18.03.2020 - Thursday 19.03.2020.

Week 2 - Wednesday 25.03.2020 - Thursday 26.03.2020.

Week 3 - Wednesday 01.04.2020 - Thursday 02.04.2020.

Week 4 Wednesday 08.04.2020 - Thursday 09.04.2020.

Week 5 Wednesday 15.04.2020 - Thursday 16.04.2020.

Week 6 Wednesday 22.04.2020 - Thursday 23.04.2020.

Week 7 Wednesday 29.04.2020 - Thursday 30.04.2020

Week 8 Wednesday 06.05.2020 - Thursday 07.05.2020

Week 9 Wednesday 13.05.2020 - Thursday 14.02.2020

Week 10 Wednesday 20.05.2020 - Thursday 21.05.2020

Week 11 Wednesday 27.05.2020 - Thursday 28.05.2020

Week 12 Wednesday 03.06.2020 - Thursday 04.06.2020

Week 13 Wednesday 10.06.2020 - Thursday 11.06.2020

Week 14 Wednesday 17.06.2020 - Thursday 18.06.2020

Week 15 Wednesday 24.07.2020 - Thursday 25.06.2020

Week 16 Wednesday 01.07.2020 - Thursday 02.07.2020

Week 17 Wednesday 15.07.2020 - Thursday 16.07.2020

Week 18 Wednesday 29.07.2020 - Thursday 30.07.2020

Nine brands represented in each are below

• 9Nation – includes (Nine Network television stations, 9Now, nine.com.au and associated network sites 9Honey, Wide World of Sports, ninenews.com.au)
• Metro News – The Sydney Morning Herald / The Age
Business Leaders Panel - The Australian Financial Review
Nine Radio listeners - 2GB, 3AW, 4BC, 6PR, 2UE, 4BH, 6GT and Magic

Data is cleaned and weighted to be nationally representative of Nine audiences on age and gender, according to the latest ABS figures.

Some sentiments are tracked weekly / fortnightly, others are measured as topical issues arise.