Internal resource only

Own the conversation

The Nine Upfront 2026 is our most powerful moment of the year, and to ensure we maximise its impact, we've developed a specialised Trade Marketing communications plan designed to equip you, as our frontline advocates.

Keep an eye out for content updates from now until the Nine Upfront 2026 campaign ends in November.

All you need right here

Nine for Brands
A Nine in 2026 hub you can share with key contacts, including new Trade Marketing positioning, announcements and an on-demand live show link

Trade Press Campaign
Live across AdNews, B&T, Mediaweek and Mumbrella for 4x weeks

Post-Upfront GTM
A dedicated presentation for Nine's unique position in 2026, inclusive of total television programming slates

LinkedIn
A continuous roll-out of event recaps, including reels, imagery, guest vox pops and new Trade Marketing positioning

Mediai
Post-event Trade Marketing campaign graphics, plus event imagery on Gatecrasher and key announcements on Media Matters

Sales Hub Refresh
A single source of truth for all collateral, shared via solus eDM - keep an eye out on the sales-allstaff slack channel to stay ahead

Nine Insights
Communication to our subscription-based database of 9K agencies and brands, with a recap of key Upfront announcements

Email Signatures
Refreshed to reflect the post-event Nine in 2026 campaign and drive traffic to the corporate site