Leaderboard
The leaderboard is a standard IAB Leaderboard banner shape. Position one at the top of the page will be sticky and scroll with the user for a short time.
Leaderboard Demo
Deliverables
Metro Publishing Hosted
- JPG/ PNG/ GIF Images for standard Leaderboards
- HTML5 best practice, build for DFP and include backup image (JPG,PNG,GIF) of same dimensions
- Click URL/tracker (mandatory) and Impression tracker (optional)
3rd Party Hosted
- 3rd party tags as per the below specifications
Specifications
Standard Leaderboard
- Dimension
- 728 x 90px
- File Type
- JPG/ PNG/ GIF
- Size
- 40KB
HTML5 Leaderboard
- File Type
- HTML 5
- Size
- 100KB
Lead Times
- Standard Build Tier 1: 3 business days prior to live date
- HTML5 Build Tier 2: 5 business days prior to live date
Please refer to the Digital Advertising Guidelines for more information.
Advertising Guidelines
The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing Network.