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Leaderboard

The leaderboard is a standard IAB Leaderboard banner shape. Position one at the top of the page will be sticky and scroll with the user for a short time.

Leaderboard Demo

Deliverables

Metro Publishing Hosted

  • JPG/ PNG/ GIF Images for standard Leaderboards
  • HTML5 best practice, build for DFP and include backup image (JPG,PNG,GIF) of same dimensions
  • Click URL/tracker (mandatory) and Impression tracker (optional)

3rd Party Hosted

  • 3rd party tags as per the below specifications

Specifications

Standard Leaderboard

Dimension
728 x 90px
File Type
JPG/ PNG/ GIF
Size
40KB

HTML5 Leaderboard

File Type
HTML 5
Size
100KB

Lead Times

  • Standard Build Tier 1: 3 business days prior to live date
  • HTML5 Build Tier 2: 5 business days prior to live date

Please refer to the Digital Advertising Guidelines for more information.

Advertising Guidelines

The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing Network.

Related Ad Specs

Digital Advertising Guidelines
Carousel Medium Rectangle
Content Miniscroller
XL Miniscroller

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