The leaderboard is a standard IAB Leaderboard banner shape. Position one at the top of the page will be sticky and scroll with the user for a short time.

Click here to see an example.

Deliverables

Metro Publishing Hosted

• JPG/ PNG/ GIF Images for standard Leaderboards
• HTML5 best practice, build for DFP and include backup image (JPG,PNG,GIF) of same dimensions
• Click URL/tracker (mandatory) and Impression tracker (optional)

3rd Party Hosted

• 3rd party tags as per the below specifications

Specifications

Standard Leaderboard

Dimension

728 x 90px

File Type

JPG/ PNG/ GIF

Size

40KB

HTML5 Leaderboard

File Type

HTML 5

Size

100KB

Lead Times

• Standard Build Tier 1: 3 business days prior to live date
• HTML5 Build Tier 2: 5 business days prior to live date

Please refer to the Digital Advertising Guidelines for more information.

Advertising Guidelines

The Digital Advertising Guidelines provide a comprehensive overview of the rules of digital advertising across the Metro Publishing Network.