Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • Milano Cortina 2026
    • Media Hub
  • Nine in 2025
Subscribe Subscription Envelope Icon
Ninetrade Mobile Site Logo
Subscribe Subscription Envelope Icon
Sidebar Menu Icon Sidebar Cross Icon
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • Milano Cortina 2026
    • Media Hub
  • Nine in 2025
Subscribe Subscription Envelope Icon
Ninetrade Site Logo
  • About Us
    • Management
    • Our Name
    • Our History
    • Corporate Responsibility
      • People
      • Community
      • Environment
      • Governance
    • Program Submissions
    • Viewer Feedback
    • Contact Us
  • Brands
    • Television
    • Broadcast Video on Demand
    • Radio, Streaming & Podcasts
    • Digital & Print
    • Subscription Video on Demand
    • Events
  • Advertise
    • Ad Specs
      • Broadcast
      • Digital
      • Print and Magazines
      • Radio
    • Solutions
    • Advertising Enquiries
    • Case Studies
    • Powered by Nine
    • Our Audience
    • Advertising Terms & Conditions
  • Research
    • Research
    • Consumer Pulse
    • Consumer Pulse Sport
  • News
    • Insight & Opinion
    • Media Releases
    • Media Preview Lounge
  • Investors
    • Financial Reports
    • ASX Announcements
    • Share Price
    • Corporate Governance
  • Careers at Nine
  • Olympics and Paralympics
    • Milano Cortina 2026
    • Media Hub
  • Nine in 2025

A Clear Strategy for Nine’s Publishing Assets in the Modern World

A Clear Strategy for Nine's Publishing Assets in the Modern World

A Clear Strategy for Nine’s Publishing Assets in the Modern World

A Clear Strategy for Nine's Publishing Assets in the Modern World

Nine’s publishing structure post-Fairfax merger has provided clarity for its editorial brands right across the business, according to Chris Janz, Nine’s Managing Director of Publishing.

“I think the beauty of the merger is that it’s provided absolute clarity to each of the brands as to where they sit,” said Janz, speaking on a panel at The Australian Financial Review’s Business Summit last week.

Janz discussed the way publishing assets operated in the “old world” and detailed how the new-media business model has impacted on the brands in a positive way.

“In the old world we tried to balance the scale of advertising with the simplicity of subscriptions for a brand like The Sydney Morning Herald and The Age,” he said. “The reality of that means you are in a bit of an editorial tug of war. Do you make the decision that services your subscribers or do you make a decision that services the mass market and the scale?

Fellow panel member Michael Stutchbury, Editor-in-Chief of The Australian Financial Review, also shed light on the strengths of the new combined business by assessing the growth position of the masthead.

“We are more in a growth phase,” said Stutchbury. “We’ve been through a lot of disruption, a lot of it has been quite frankly painful over the last five or six years. But we are battle-hardened, we’ve come through the other side, and now we’re starting to position ourselves for a bit of growth.”

Helen McCabe, Nine’s Digital Content Director, said the merger has not only benefited mastheads new to the Nine family, but also the brands that have long been a part of the Nine brand.

“We’ve just become better at pulling all the businesses together, and that means we can really compete on a news basis in a manner that we haven’t been able to previously,” she said.

 

More in Insights & News

Nine's Half-Year Ratings 2025
Nine's Half-Year Ratings 2025
Impact Over Impressions: The Olympic Multiplier
Impact Over Impressions: The Olympic Multiplier
Leading the Charge: The Spirit of the Winter Olympics
Leading the Charge: The Spirit of the Winter Olympics
Ninetrade Site Logo
  • Careers at Nine
  • Help
  • Terms of Use
  • Privacy Policy
  • Advertise with Nine

Acknowledgement: Nine acknowledges the traditional custodians of Country, and the connections of First Nations people to the lands and waterways on which we work and live. We pay our respects to elders past and present, and we commit to listening, learning and acting on our journey towards reconciliation.

Hear more from Australia's Media Company

News, Perspective & Opportunity

Subscribe Now Subscription Envelope Icon
© 2025 Nine Entertainment Company
Popup_02
Nine_FullColour_RGB

Want to hear more from Australia’s Media Company?

Stay up to date and subscribe to Nine Insights today.