Nine’s self-serve SMB ad platform, Nine Ad Manager, will introduce the ability for advertisers to buy Nine display advertising, search and social media inventory creating a one stop shop for Australia’s 2.2 million SMEs.

Australia’s small businesses will be able to add display advertising across Nine’s entire digital network, from 9Honey to nine.com.au and across mastheads like The Sydney Morning Herald, The Age and The Australian Financial Review to their 9Now video campaigns using Nine Ad Manager.

And for the first time, search and social media inventory will be able to be bought using the Nine Ad Manager platform, creating the first one-stop-shop for Australian small businesses to reach their audiences at scale. Nine Ad Manager will be the only place Australian companies will be able to combine search and social media with the power of television.

Nine’s Commercial Director – Digital, Nick Young, said: “With our ability to precisely target audiences using age and sex demographics, postcode and Nine’s 9Tribes audience segments, Nine Ad manager is an all-in-one self-service ad platform that unlocks the power of streaming TV advertising for small and medium size businesses to connect with local customers in a safe, premium environment on the largest and most powerful screen in the home.” 

“Nine Ad Manager has proven to provide better business results for SMB’s with over 4000 clients using the platform in our first year. These new advancements will drive even greater effectiveness and ease by allowing SMBs to buy search, social and display campaigns with the powerhouse of premium television all in one place.”

Case studies of businesses achieving better business results include fashion brand Princess Polly, which has witnessed a 10x return on their ad spend and triple digit growth, and Australian Caravan Centre clearing a record 70 caravans across their two month campaign while using Nine Ad Manager. 

The announcement comes as Nine Ad Manager launched their new brand ad, which features a genuine local family and captures the excitement of seeing their small business on TV. 

Nine Ad Manager has also been judged the winner in the Best User Experience Category at the Dan Ads Self Service Summit in New York on October 22.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Thursday, October 24, 2024