The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 8.4 million readers, according to the Total News readership figures released by Roy Morgan today. 

Cementing its place as the country’s most read masthead, the Herald continues to more than double The Daily Telegraph readership (8.399 million versus The Telegraph’s 3.981 million) in Total News, in the latest figures in the 12-month period ending September 2022. 

With the Herald having a standout year in producing numerous high-valued, quality investigations, the figures reveal that two in five Australians get their news from the masthead. The Herald also attracts a large number of readers outside of NSW, with the masthead within the top 5 most read mastheads in every state and territory. 

The Monday to Friday print edition has also seen an impressive annual growth of 11% year-on-year, with an increase of 53% across readers aged 25-39. The weekday print edition  also increased its readership 7% quarter-on-quarter to 388,000, while The Sun Herald print edition is read by 420,000 people every Sunday. In the last four weeks 1.9 million people on average have read a print edition of the Herald.  

Across the Herald and Age, Saturday’s prestigious Good Weekend continues to serve readers with Walkley Award winning features, attracting an average issue print readership of 734,000 and continues as Saturday’s most read magazine insert. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.57million and 1.634 million, respectively, each month.

Sunday Life recorded an average issue print readership of 434,000, while Domain has year-on-year growth, with a print readership of 499,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.5 million* Australians across print and digital.

“I want to thank our subscribers and readers because without their support, we couldn’t do what we do,” said the Herald’s editor, Bevan Shields. 

“A result like this doesn’t just magically happen. It is the result of our many wonderful staff, so I would like to thank them, too.

“Growing our weekday print readership is a particularly pleasing achievement. This has been a huge year for Sydney, New South Wales, our country and the globe, and the Herald’s work has set the standard for high-quality journalism in Australia.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, November 21, 2022