Brisbane Times to be supercharged with significant investment in Queensland

Nine today announced an expansion of the Brisbane Times masthead in 2023, in a major investment in quality local news in South-East Queensland.

As the population surges, with two million people now calling Greater Brisbane home, the masthead will increase its investment into local content, ensuring that the Brisbane Times becomes the home of breaking local news and analysis, featuring a diverse range of voices to reflect the region.

At a time when other media outlets are cutting resources, the growth of Brisbane Times will see deeper integration of Nine’s award-winning news assets from 9News and Brisbane’s number one talk station 4BC, as well as continuing to showcase award-winning editorial from Nine’s broader publishing assets, to provide a news service unlike any currently serving the Queensland market.

With 621,000 readers per month already choosing the Brisbane Times as their go-to source for quality, independent news and analysis, the site is set to provide an unrivalled news alternative for brands to connect with a valuable Queensland audience.

From breaking news to in-depth analysis and opinion on issues affecting Queenslanders, the Brisbane Times will enhance the key brands that readers across Australia trust, from Domain to Drive and Good Weekend.

“South-East Queensland is the fastest growing region in Australia, and with that growth has come a huge demographic shift and an opening in the market for a sensible publication to provide quality and trusted news,” said Tory Maguire, Executive Editor of The Sydney Morning Herald, The Age, Brisbane Times and WAToday.

“New investment into Brisbane Times is a demonstration of our commitment to local news, combining the resources of 9News and 4BC to offer readers and advertisers more content and more advertising opportunities.”

Source: Nielsen Consumer and Media View National Online Survey S04 2022. Fused April 2022

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Wednesday, September 14, 2022