The Big Ideas Store is now open for its fifth year. From today, Powered by Nine’s renowned event will ignite conversation with two weeks of high-profile speakers, creative workshops, exclusive research, and an immersive art gallery pop-up taking over the panoramic 22nd floor of Nine’s HQ in North Sydney. 

Famous for its big ideas and big thinking, The Big Ideas Store – which will run from today to Friday, May 13 – has planted itself as a must-see annual event that engages the industry and sparks conversation. 

Week one will dig deep into topics such as whether consumers want brands to play the role of activist and agitate for social change in exclusive research for Nine; how brands can play a role in Australia reaching United Nations’ goals for Sustainable Development; are marketers prioritising innovation and the future like Metaverse at the expense of technology currently available to enhance effectiveness; and data collection with a conscience and whether ethical data is the industry’s next big challenge.    

The week will wrap up with a session delving into how brands have evolved the influencer marketing journey. Featuring panellists Roxy Jacenko and Sharyn Smith, founder of The Influencer Group, alongside Powered’s Anna Quinn and Jessica Parry, ‘Buying Under the Influence’ will explore the challenges and what the future holds for influencer marketing. 

Week two will tackle the groundbreaking science into Attention in advertising; how reality TV shows like Married at First Sight play a unique role in shaping culture; the dark arts of advertising; and two new exclusive pieces of research – a new insight study exploring the evolution of Australian families, while the second explores the trends and consumer shifts as brands plan for this Christmas (only 237 sleeps to go!).     

The Big Ideas Store will culminate with The Great Debate, with two teams battling over one of the industry’s most perennial discussions: ‘that the media plan is more important than the creative idea’.   

“The level of diversity in opinions and people speaking this year, and the broad church of topics we’re covering excites me,” said Liana Dubois, Director of Powered. “Our two-week lineup will explore all these fields in detail, and really help brands navigate the changing face of popular culture.”

Register for The Big Ideas Store at https://thebigideasstore.com.au/

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Tuesday, May 3, 2022