The Age is Melbourne’s most read news brand, according to the first Total News readership figures released by Roy Morgan today.

In a year where trusted news and analysis is more important than ever, The Age had a Total News readership of 5.963 million across print and digital in the 12 months to June 2021. The Age attracts more than 1 million more readers than its direct competitor.

The Age’s overall Total News readership has held steady year-on-year, making it the second-most read masthead in Australia after The Sydney Morning Herald.

The Sunday Age print edition has seen a 13% increase year-on-year and the newspaper is read by 440,000 people every Sunday.  

Across The Age and The Sydney Morning Herald, Saturday’s Good Weekend is Australia’s most read inserted magazine, attracting an average issue print readership of 768,000, up 2% quarter-on-quarter. Sunday Life has seen year-on-year growth of 12%, with an average issue print readership of 491,000.

The Total News readership figures – the first to be released by Roy Morgan – show Nine’s mastheads and digital platforms had an unduplicated audience of 12.403 million*.

“The results cement The Age’s position as Melbourne’s dominant masthead,” said Gay Alcorn, Editor of The Age.

“It is pleasing to see that our high-quality journalism covering investigations, local, national and international news and analysis as well as our first-rate sport, culture and lifestyle coverage is attracting such a large and loyal audience online and in print.”

This is the first release of Total News readership figures produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2021.

*This figure includes: SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:
Adrian Motte
Communications Manager
amotte@nine.com.au