The Australian Financial Review is the country’s most read premium business masthead, according to the first Total News readership figures released by Roy Morgan today.
Australia’s first national newspaper – which celebrated its 70th anniversary last week – is read by 3.354 million people across print and digital in the 12 months to June 2021. The masthead has held its readership gains from last year amid unprecedented global financial turmoil.
With trusted news and analysis in demand more than ever, AFR Weekend Edition has increased 52% year-on-year in its print readership, attracting 161,000 people each weekend. AFR Magazine is Australia’s most read monthly magazine insert, recording double digit yearly growth of 72% and quarter-on-quarter growth of 16%, with a print readership of 419,000
The Total News readership figures – the first to be released by Roy Morgan – show Nine’s mastheads and digital platforms had an unduplicated audience of 12.403 million*.
“Australia’s most-trusted newspaper brand is coming through the global pandemic in stronger shape,” said the masthead’s Editor-in-Chief Michael Stutchbury.
“We continue to build our premium subscriber base following the surge in digital subscriptions when COVID hit last year. Our Platinum 70 Year coverage in the past week has generated an extraordinary positive response from readers and subscribers.
“And, while some competitor mastheads are retrenching, the Financial Review is growing its newsroom to provide deeper content and richer digital experiences for readers.”
This is the first release of Total News readership figures produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2021.
*This figure includes: SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
For more information:
Adrian Motte
Communications Manager, Nine
amotte@nine.com.au
Monday. August 23, 2021
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