Nine targets SME sector with Ad Campaign for Nine Plus
Nine targets SME sector with Ad Campaign for Nine Plus
Nine has launched a cross-format campaign to highlight the accessibility and affordability of TV, print, digital and radio advertising for small to medium enterprises (SMEs), through its direct sales division, Nine Plus.
Introduced as “Your wingman for business success”, the Nine Plus campaign profiles multiple clients and the results they have achieved with their Nine Plus marketing campaigns.
Tim Rose, Director of Sales – Nine Plus, says Nine’s offering is unique and can give SMEs access to multi-platform, broad reach advertising, in a cost-efficient and effective way.
“Nine Plus is a national team of small business and media sales specialists, dealing with 5000 customers across Nine’s TV, Print, Digital and Radio channels. With the launch of the website and this advertising campaign, we aim to grow our client base significantly by sharing success stories that we see each day.”
“At the heart of every conversation with a new advertiser are two fundamental questions: ‘How much should I spend, and what return can I expect on my investment?’ Instead of predicting this, we share real results from similar campaigns and investment levels. We believe that the growing collection of Success Stories on the Nine Plus website is unique in the Australian media landscape, for its transparency and accessibility.
Owners of Pepe Saya Butter, Pierre Issa and Melissa Altman, who feature in the new campaign, engaged Nine Plus to promote brand awareness for their Australian cultured butter, and to drive traffic to a newly built website for online sales.
Nine Plus built a broadcast media schedule across Nine’s TV and radio network for less than $100,000 to connect Pepe Saya’s commercials with their target audience. Using Sydney as a test market, 9News, Today and 2GB were chosen as the key formats, whilst Nine’s secondary channels were added to boost the campaign frequency.
Pierre and Melissa said that from the day the ads went live, they received calls from new customers and saw an immediate increase in online sales.
“We found the results we got from the TV and radio advertising were really quick, and it was so reassuring to see the impact of that investment on our bottom line.
“Hindsight is a wonderful thing, but we now look back and wish we had explored TV and radio advertising sooner and weren’t so fearful about the unknown. The chance we took with Nine Plus was well worth it!”
To explore the full benefits of Nine Plus, visit nineplus.com.au or get in contact with a sales representative at 1800NINEPLUS (1800 646 375).
For more information:
Caitlin Lynch
Communications Manager, Nine
clynch@nine.com.au