As the world comes to terms with the impact of COVID-19 what does it mean for marketers, agencies and also media owners?

In this Mi3 podcast, listen to the story of how the newsrooms of The Sydney Morning Herald and Nine News have adapted to the new world as they have moved to cover the ongoing situation around COVID-19.

Hear Carat’s CEO Sue Squillace and Nine’s Michael Stephenson talk about the shifts in the ad market, the role of trusted / traditional media channels and how share-of-voice helps define share-of-market.