The head of Nine’s in-house production arm, 9Production, says the ratings success of its new travel series, Travel Guides, is due to showcasing world locations in a way that “hasn’t been done on travel TV before”.

Speaking about the renewal of Travel Guides for 2018, Trent Chapman, Head of Production and Development for 9Production, said the show resonated with consumers in part because of Australians love of travel. 

“We know Australians are great travellers and huge numbers of us travel overseas every year,” said Chapman. “I think that’s a large part of the appeal of the program – it is about not only the different destinations but also a different take on each of these places. 

“We are not always showing the obvious way to experience these places, but what we are doing is offering viewers a new channel to experience these countries, through our contributors’ eyes. 

“It’s a really entertaining way to experience these amazing places in a way that hasn’t been done on travel TV before.”

The first season of Travel Guides drew an average national audience of more than 1 million per episode and Chapman attributed a lot of that success to both the format and the unique personalities within show.  

“This is a format that emerged from Studio Lambert in the UK who are a great creative powerhouse in TV,” he said, noting how 9Productions had licensed the show for the Australian market.

Chapman said the second season of Travel Guides would not only see the holiday makers exploring new parts of world but also introduce new guides. 

“Travel Guides is returning because the audience came to it in large numbers and we were absolutely thrilled with its performance,” he said.  

“Obviously there are huge amounts of the world and Australia still to explore, and also a lot still to find out about our travellers. 

“Next year we will have some hilarious new contributors popping up and I’m really looking forward to seeing their adventures.”

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