Unlock the power of premium audio solutions with Nine
Nine’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist entertainment and investigative podcasts.
Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results.
Connect to a new generation of listeners through the power of Total Audio
The way our audiences listen is changing and we’re changing with them
Here’s what you need to know:
GFK Survey 2 2025
Aussies are tuning into trusted talk for longer, with Nine Radio continuing to build ratings momentum in 2025.
2GB is Sydney’s No.1 station, led by Ben Fordham Live, which has surged 3 points ahead of its nearest rival to claim a 15.5 share and solidify its position as the No.1 Breakfast Show. 3AW dominates the Melbourne market with consistent, high-quality coverage that connects with the city, delivering a 14.1 share. Nine’s live audio streaming audiences continue to grow as the network claims the undisputed No.1 title nationally with a 28.3% share.
Greg Byrnes, National Content Manager, Nine Radio said: “This survey shows people rely on talk radio during times of global and economic uncertainty and we're honoured to be Australia's source of trusted news, opinion and information.”
OUTRIGHT MARKET LEADER
12.8% COMMERCIAL SHARE
#1 BREAKFAST &
#1 MORNINGS
OUTRIGHT MARKET LEADER
14.1% COMMERCIAL SHARE
687K CUMULATIVE AUDIENCE
SHARE GROWTH ACROSS ALL KEY SESSIONS AND 17% LIFT IN CUME ON LAST SURVEY
#1 TALK STATION IN PERTH
#1 TALK BREAKFAST SHOW
21% LISTEN VIA STREAMING
Nine Digital Audio – April 2025
4.25M
Podcast downloads (year-on-year +22%)
1.75M
Podcast listeners (year-on-year +25%)
Source: GfK Radio360 Ratings, Survey 2 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified. Triton Podcast Metrics, April 1-30, Downloads, Listeners, Nine Entertainment, unless otherwise specified.
Nine Audio
Harness Nine's Superhosts to supercharge your brand messaging
When you choose Nine Radio you are inviting the hosts, their personalities and respected opinions into your inner circle. As a result, our listeners are all ears because it’s like hearing it from a trusted, loyal friend.
As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.
Nearly 50%
Of our weekday listeners are exclusive to Nine Radio – you can’t find them anywhere else.
Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Fri 5.30am-6pm, Exclusive Cume (000s), Commercial Stations only, Nine Radio – 2GB, 3AW, 4BC, 6PR AP10+
Deeply engage with local content, making your brand part of community conversations
Nine Audio delivers meaningful local connections talking about topics, issues, products and services that directly relate to local areas.
Localism is a powerful brand perception and engagement influencer. Half (51%) of all Australians want to see brands demonstrate their connection to local communities. Local impact with national influence, the true value of localism. That’s what Nine Audio can offer.
Source: Neighbourhood Watch
Jumpstart your campaign by adding digital audio
Digital audio is central to our national audio footprint and local DNA to form Total Audio at Nine, across live linear radio, live stream radio and catch up and original podcasts. With our expansive content reach and innovative new app technology, combined with the return of pre-roll ads, your brand can engage audiences more deeply and widely than ever before. Our market-first digital audio data proposition and advanced ad tech stack offer unparalleled efficiency, providing tactical use cases that empower clients to optimise their campaigns.
Contextual relevance makes your message work harder
Studies have shown how ad-context alignment drives business outcomes:
+30%
+37%
Enhanced engagement with advertising
Increase in purchase intent, delivered by contextual alignment
+67%
+23%
Increase in unaided awareness
Lift in sales
Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020
Up to the minute news, sport
and opinion
More than 100 podcasts across diverse content verticals
Credibility by association
All ears, deep pockets — unlock this highly valuable audience
80% of Australia’s wealth is held by 41% of the population aged 45 years+. And 67% of Nine Radio listeners are aged 45 years+.* Nine Audio’s audience is highly targeted, engaged, affluent, and deeply loyal to our brands.
Source: Blindspot, Nielsen CMV, Metro Survey 9, Fused Radio Currency, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP18+ vs SMBP AP18+. *GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), AP45+, Nine Radio – 2GB, 3AW, 4BC, 6PR
Highly
receptive
More interested in a range of brands and products, including big-ticket items like travel, home improvement/DIY, grocery and auto, than your average audience
With the means
to take action
6 times more likely to go to an advertiser’s website if they have heard it on radio
64% of listeners take action from radio advertising
Open minded and valuing "value"
Nine Radio listeners are open to change with more than 2 in 3 shopping for bargains and specials or switching brands based on special offers
Source: Blindspot & CRA
Unlock digital targeting at scale with AP+ Demo
Extend demo targeting across 3rd party apps, smart speakers and podcast platforms – including.
Tailor your message to reach target audiences wherever they are and wherever they listen.
Demographic targeting on and off network. Add reach to radio and efficiency to your campaign.
Create talkability for your brand
Realise creative audio solutions with
Nine's Superpower: Surround Sound
Multiply your impact with Powered
by Nine
Through Powered, Nine’s client marketing solutions division, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness. Whether it’s audio-only or cross-platform, Nine’s Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience, and use our stations as a growth engine for your business success.
It's time to leverage the power of premium audio solutions with Nine in 2025
Contact us for more information on how your brand can leverage the power of Nine Audio to deliver real business outcomes.
