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Unlock the power of premium audio solutions with Nine

Nine’s live and local audio content has never been more effective, whether it’s tuning into our live talk radio stations, digitally streaming on your own device, or listening to one of our specialist entertainment and investigative podcasts.

Australia’s most powerful and agile audio platform allows brands to reach highly engaged audiences and deliver truly incredible business results. ​

Connect to a new generation of listeners through the power of Total Audio

NewGenListeners

The way our audiences listen is changing and we’re changing with them

Here’s what you need to know:

GFK Survey 3 2025

Nine Radio has dominated GfK Survey 3 2025, with 2GB in Sydney and 3AW in Melbourne the outright No.1 stations in their respective markets.

2GB stands out as Sydney’s No.1 station, led by Ben Fordham Live, surging to a commanding 16.7% share in Breakfast (up 1.1), more than four points clear of his closest competitor. Mark Levy has also solidified his position as No.1 in Mornings with an impressive 15.5 share.

In Melbourne, 3AW continues its market dominance with a 12.5% share. Breakfast with Ross and Russel remains the undisputed No.1, with a strong 18.7% share, while Tom Elliott's Mornings program remains the favourite with listeners, delivering a 15.0% share.

Greg Byrnes, National Content Manager, Nine Radio, said: "If you're not listening to talk you're missing out, and we thank the loyalty shown by our listeners each day."

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OUTRIGHT MARKET LEADER

13.6% COMMERCIAL SHARE
#1 BREAKFAST &
#1 MORNINGS

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OUTRIGHT MARKET LEADER

12.5% COMMERCIAL SHARE
728K CUMULATIVE AUDIENCE

4BC_DIGITAL_WHITE_BLUE

7.5% LIFT IN CUME OVERALL ON LAST SURVEY

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#1 TALK STATION IN PERTH

#1 TALK BREAKFAST SHOW
22.5%
LISTEN VIA STREAMING

 

 

Nine Digital Audio – June 2025

4.12M

Podcast downloads

 

1.63M

Podcast listeners

Source: GfK Radio360 Ratings, Survey 3 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified. Triton Podcast Metrics, June 1-30 2025, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

Nine Audio

Harness Nine's Superhosts to supercharge your brand messaging

When you choose Nine Radio you are inviting the hosts, their personalities and respected opinions into your inner circle. As a result, our listeners are all ears because it’s like hearing it from a trusted, loyal friend.

As enablers of real change, Nine’s super hosts set the agenda, rallying businesses, government and communities to drive real action.

Nearly 50%

Of our weekday listeners are exclusive to Nine Radio – you can’t find them anywhere else.

Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Fri 5.30am-6pm, Exclusive Cume (000s), Commercial Stations only, Nine Radio – 2GB, 3AW, 4BC, 6PR AP10+

Deeply engage with local content, making your brand part of community conversations

Nine Audio delivers meaningful local connections talking about topics, issues, products and services that directly relate to local areas.

Localism is a powerful brand perception and engagement influencer. Half (51%) of all Australians want to see brands demonstrate their connection to local communities. Local impact with national influence, the true value of localism. That’s what Nine Audio can offer.

Source: Neighbourhood Watch

PERSON

Jumpstart your campaign by adding digital audio

Digital audio is central to our national audio footprint and local DNA to form Total Audio at Nine, across live linear radio, live stream radio and catch up and original podcasts​. With our expansive content reach and innovative new app technology, combined with the return of pre-roll ads, your brand can engage audiences more deeply and widely than ever before. Our market-first digital audio data proposition and advanced ad tech stack offer unparalleled efficiency, providing tactical use cases that empower clients to optimise their campaigns.

Contextual relevance makes your message work harder

Studies have shown how ad-context alignment drives business outcomes:

+30%

+37%

Enhanced engagement with advertising

Increase in purchase intent, delivered by contextual alignment

+67%

+23%

Increase in unaided awareness

Lift in sales

Source: Radiocentre’s ‘Emotional Multiplier’ study & ARF’s contextual alignment study 2020 

UpToTheMinute

Up to the minute news, sport
and opinion

MoreThan100Podcasts

More than 100 podcasts across diverse content verticals

CredibilityByAssociation

Credibility by association

All ears, deep pockets — unlock this highly valuable audience

80% of Australia’s wealth is held by 41% of the population aged 45 years+. And 67% of Nine Radio listeners are aged 45 years+.* Nine Audio’s audience is highly targeted, engaged, affluent, and deeply loyal to our brands.​

Source: Blindspot, Nielsen CMV, Metro Survey 9, Fused Radio Currency, Mon-Sun 5.30am-12MN, Cume (000s), Nine Radio - 2GB, 3AW, 4BC, 6PR, AP18+ vs SMBP AP18+​. *GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Cume (000s), AP45+, Nine Radio – 2GB, 3AW, 4BC, 6PR

Highly
receptive

More interested in a range of brands and products, including big-ticket items like travel, home improvement/DIY, grocery and auto, than your average audience

With the means
to
take action

6 times more likely to go to an advertiser’s website if they have heard it on radio 

64% of listeners take action from radio advertising 

Open minded and valuing "value"

Nine Radio listeners are open to change with more than 2 in 3 shopping for bargains and specials or switching brands based on special offers 

Source: Blindspot & CRA

Unlock digital targeting at scale with AP+ Demo

Extend demo targeting across 3rd party apps, smart speakers and podcast platforms – including.

Tailor your message to reach target audiences wherever they are and wherever they listen.

Demographic targeting on and off network. Add reach to radio and efficiency to your campaign.

NewConsumer

Create talkability for your brand

NineAudio_Wheel

Realise creative audio solutions with

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Nine's Superpower: Surround Sound

Multiply your impact with Powered
by Nine

Through Powered, Nine’s client marketing solutions division, we’ve upped the game on audio in terms of strategy, creativity of solutions, and measurement of effectiveness. ​Whether it’s audio-only or cross-platform, Nine’s Total Audio offering has developed powerful and agile platforms that will allow you to move quickly, reach a valuable target audience, and use our stations as a growth engine for your business success.

It's time to leverage the power of premium audio solutions with Nine  in 2025

DeepPocketsListeners

Contact us for more information on how your brand can leverage the power of Nine Audio to deliver real business outcomes.

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