Sydney Hobart Yacht Race - Nine for Brands

Australia’s summer sporting icon

628 nautical miles of relentless grit

The 9Network will be the exclusive home of the annual Rolex Sydney Hobart Yacht Race. Marking its 81st edition, this iconic and thrilling race has set sail from Sydney Harbour every year since 1945.

Renowned for its fierce competition across 628 nautical miles and breathtaking scenes of Australia’s coastline, the Sydney Hobart is a staple of the Australian summer and a Boxing Day tradition.

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Our audience

One place to engage all of Australia

We’re connecting Australians to the heart of the action like never before, with expansive coverage spanning the thrilling race start to the triumphant arrivals, bringing the excitement of sailing to audiences nationwide.

2025 Total TV Success

1.9M WWOS.com.au Total Audience

Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2026], National, Nine Content, Today (M-F), 26/12/2025 v 26/12/2024, Average Audience, Reach, Total People, P 25-54, P 18-39, GS 18+, Total TV, Consolidated 7.
Source: Ipsos iris Online Audience Measurement Service June 2026, Age 14+, PC/laptop/smartphone/tablet, Text only, Brand Group, General Sport Tier 2 Category, Page Views (000s).

A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Big ideas, for even bigger results

Check out how our partners have leveraged big event sport to grow their business

Big ideas start here

AO X Haier

Learn how Haier, the world's no.1 appliance brand, partnered with Nine to grow brand awareness in Australia during the Australian Open. Despite global success, 50% of Aussies were unaware of Haier's product range. The goal was to build familiarity, increase brand perception and establish trust to elevate their Australian game.

The result?

+60% increase in top of mind awareness
+50% found the partnership meaningful
+23% increase in consideration

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Nine X NRMA

See how NRMA Insurance introduced its new 'A Help Company' positioning to Australians by tapping into the powerful, nationwide reach of Nine's total media ecosystem during the Olympic and Paralympic Games Paris 2024.

The result?

47.7M Impressions across digital platforms
+22% Brand consideration among NSW viewers
+18% Uplift in brand familiarity for NRMA Insurance
+57% Increase in claimed enquiries into NRMA Insurance

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AO X Visit Vic

Learn how Visit Victoria brought Melbourne’s vibrant energy to life, inviting Aussies to “Get Set to Play On” through a cross-platform sponsorship that showcased the city’s best experiences.

The result?

+37% Peak location consideration
+17% Prompted awareness

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More than just sport

Since its beginning in 1945, with just nine yachts in contention, the race has grown to include hundreds of maxi yachts and weekend racers from across the globe.

Mass reach

Livestreams

Extended Content

Innovative advertising solutions

Our multi-year partnership with the Sydney Hobart Yacht Race is in full swing, having successfully established this national treasure in its new home at Nine.

Ready to find out more? Request a bespoke presentation today.