The next chapter begins
Nine is the home of Rugby Union, and 2025 marks the rise of a new generation of emerging talent. As a global and multicultural sport, rugby connects Australia to the world stage like no other.
Nine and Rugby Australia have renewed their landmark partnership, extending our commitment to the game through to 2030. Fans can enjoy more rugby than ever, live and on demand, across Stan Sport, 9Network, 9Now, and amplified through Nine’s powerful digital, publishing, and audio platforms.
A sneak peek
The Home of Rugby 2025-2030
Our audience
Captivating a highly engaged fan base
Rugby captivates audiences, bringing fans closer to the action with every tackle, try and triumph wherever they choose to engage. For brands, this means access to a highly invested, loyal audience, driving stronger recognition and recall. By aligning with the sport’s heritage, energy and culture, brands can tap into the camaraderie, storytelling and authenticity that makes rugby more than just a game.
Source: OzTAM (5 City Metro) + Regional TAM (Combined Agg Mkts), 1 Jan – 05 Sept 2022, Sub Genre: Rugby Union, Reach, Total People, consolidated 7 Source: GfK Radio Ratings, 2GB Sydney & Brisbane Survey 5 2022, Mon-Thurs 6-7pm, Cume Audience (000s), 2GB & 4BC, All People 10+. Roy Morgan Research; People 14+ for the 12 months ending June 2022. AGE, SMH, WWOS = SMH + AGE (Print + Digital) or nine.com.au Wide World of Sports VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "WALLABIES V ENGLAND: 2022" 02/07/2022 - 16/07/2022,- Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited. VOZ Data 4.0 © OzTAM Pty Limited [2022]. NATIONAL & Non-Metro, Network Nine & Affiliates + 9Now, Total People, P25-54, P18-39, M25-54, Distinct Count of VOZ ID, 15 consecutive sec viewing qualifier BVOD events, R Flag = 0 for TV Events, based on Matching "Primary Description records = contains "SUPER RUGBY PACIFIC 2022", 18/02/2022 - 19/06/2022, Numbers show below are from Nine datawarehouse, When Watched Basis, NOT OzTAM Gold Standard Accredited.
A toal media platform
Spark your next success story
Rugby on Nine, one unified content solution. Whenever and wherever fans want it
Big ideas, for even bigger results
Check out how our partners have leveraged big-event sport to grow their business
More than just sport
We’re in the new generation of Super Rugby and it’s time to connect with footy fans, at scale, right across Australia.
Mass reach
Targeted demographics
Culture & diversity
Resilience & respect
Cross-platform engagement
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
