Your travel and lifestyle guide
Showcasing the best of Victoria and beyond
In 2026 Postcards, Victoria's own travel show, is ready once again to give viewers the best in dining, entertainment and travel. Every Sunday night leading into the 6pm News, the team travel around Victoria and beyond, discovering the best places to visit - making Postcards the perfect weekly lifestyle guide for audiences planning their next adventure.
Postcards offers a premium platform to showcase experiences to an engaged audience ready to explore.
A sneak peek
Exploring the places our audience loves
Our audience
A consistent audience
Postcards reached 3.7M Australians across broadcast TV and BVOD in 2025, including 2.1M Victorians.
An average of 177K people tune in every Sunday night, increasing to 935K in the last 15 minutes leading into the 6PM News.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], Melbourne, NATIONAL, Nine Content, 02/02/2025 - 29/11/2025, Average Audience, Reach, Average Reach Per Episode, Postcards, Nine Only, Total TV, Consolidated 7. TVMAP VOZ Analyser, VOZ Data 5.9 © OzTAM Pty Limited [2023], NATIONAL, Nine Content, 02/02/2025 - 29/11/2025, Average Audience Reach, 1700-1830, Sun, Nine Only, Total TV, Consolidated 7.
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More than just entertainment
Partnering with us allows the opportunity for meaningful content integration - bringing your brand’s story to life through compelling travel and lifestyle content.
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Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
