Nine's TV Audiences Are Growing
Television viewing on the 9Network in 2025 has soared to new heights with more Aussies than ever tuning into our powerhouse programs. There's no place like the 9Network to harness the power of impactful television.
Our Total TV audience skyrocketed in Q1 of 2025
The 9Network has had its strongest start to a year yet, dominating all key demographics and Total People.
Linear TV reach each month
+
TTV growth year-on-year
_
BVOD reach each month
+
BVOD growth year-on-year
Source: OzTAM © 2025, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], Jan-Mar 2025, Network 9, Total TV, Linear TV Total, Total BVOD, Monthly Cumulative Reach (000s), Total People, Consolidated 7 (BVOD is When Watched). OzTAM © 2023, TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National (incl spill), Nine, Seven & 10 Content, Total TV, Avg Aud (000s), Q1 2024-2024, Consolidated 7 as at 03/04/2025 (BVOD is When Watched), Various Demos, 18:00-22:30.
TV commands
attention
TV still commands the most valuable territory in the attention economy for advertisers, delivering cinematic storytelling at scale that captivates audiences, forging deeper connections than any other platform.
Nine delivers more
attention vs YouTube
Nine delivers more attention vs Facebook
Source: Amplified Intelligence Nine report 2021
Total TV Year-on-Year
BVOD Year-on-Year
Total TV Year-on-Year
BVOD Year-on-Year
Total TV Year-on-Year
BVOD Year-on-Year
Total TV Year-on-Year
BVOD Year-on-Year
Total TV Year-on-Year
BVOD Year-on-Year
Source: OzTAM © 2023, TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National (incl spill), Nine Content, Total TV, Total Broadcast, Total BVOD, Avg Aud (000s), Q1 2024-2025, Overnight, Consolidated 28 (MAFS and Big Miracles) as at 8/04/2025, Total People.
Create deep connections with the audiences you need to reach
Television is a powerful medium with a unique ability to captivate audiences, creating shared experiences that truly bring people together. And across the 9Network, we can extend your message beyond traditional TV screens to connected devices, reaching viewers wherever they are.
Best of all? Through the power of our dynamic targeting capabilities, we can help tell your story to the demographics you need to reach. A true elevation of your message, with the ability to measure your campaign’s effectiveness in real time.
Total TV Year-on-Year
The AO delivers 50% more awareness versus industry benchmarks
More Consideration
The Block increases consideration for brands, delivering a higher uplift versus the industry average
More Claimed Usage
Claimed usage of brands on LEGO® Masters was typically 48% higher than the industry average
Increase in Brand Perceptions
Brands see an 84% increase in perception in subsequent sponsorship years, proving longevity pays off
Source: Gemba brand tracking studies on Nine
Television will make your brand famous
Explore how we've helped our partners realise their BIG ideas for even BIGGER impact
A supercharged slate is still to come
In news, from setting the agenda at breakfast on the TODAY Show, to keeping Australians informed at the 9News hour, and investigating the stories that matter most in A Current Affair, our esteemed journalists have their finger on the pulse and the trust of the nation.
In entertainment, The Floor brings a bold new format to screens, while LEGO® Masters will return with more creativity than ever before. The Block will return to transform family homes followed by The Golden Bachelor to charm audiences with a second shot at love.
In sport, the NRL has kicked off with a bang, and Aussies are gearing up for the Ampol Men's and Women's State of Origin series. The highly anticipated British and Irish Lions Rugby Tour returns - and then there's the race that stops a nation, Melbourne Cup.
Talk to us for more information on how to put your brand at the heart of premium content with Nine.
