Overview

Unlike the casual viewer chasing the quick thrill of a halfpipe trick, the Winter Warriors are captivated by the strategic war of attrition. This highly disciplined, affluent and eco-conscious audience are active viewers of cross-country skiing and biathlons. Rarely known for sleeping in, these true outdoor loyalists are likely to own a vacation home near the trails that feed their fitness-focused lifestyle.

Sports consumed: Nordic Combined​, Biathlon​, Ski Mountaineering