Overview

Blade & Board Runners comprise thrill-seekers and purists united by a passion for the raw talent displayed in ski, snowboard and skating. From the technical precision of a triple axel to the creative flow of a snowboard run, they are glued to the action. These are influential, trend-setting consumers who live an active lifestyle and invest heavily in fitness, outdoor experiences and performance gear.

Sports consumed: Figure Skating, Speed Skating​, Ski Jumping