Real Conversations. Real Influence. Real Results.
Get Real: Talk is the original engagement channel
In a world where trust and attention are ever decreasing commodities, Nine’s Talk Radio brands deliver both for audiences and brands.
Talk Radio is uniquely powerful. It offers listeners, and brands, the intimacy and trust of radio, combined with the deep engagement and storytelling of podcasts, alongside the influence of social. Our presenters are the original influencers, providing trusted recommendations and driving real world action.
Connection starts right here
Our two way conversation invites community voices, newsmakers, and everyday Australians into the fold, reflecting the real thoughts, feelings, and moods of our cities. When brands join that conversation, they’re not interrupting, they’re part of it. We weave brand stories seamlessly into discussions that matter, creating moments where audiences are open, listening, and ready to engage.
2025
GFK Survey 7
1.701M
Listeners each week
No.1
Station overall
(672K total radio cume)
No.1
Station overall
(719K total radio cume)
130K
Total radio cume
178K
Total radio cume
October 2025
Nine Digital Audio
4.38M
Podcast downloads (+15% year-on-year)
1.9M
Podcast listeners (+25% year-on-year)
Source: GfK Radio360 Ratings, Survey 7 2025, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified. Triton Streaming, Podcast Metrics, Oct 1-31 2025, Downloads, Listeners, Cume, Session Starts, Unless otherwise specified.
Turning trusted voices into advocates
Influence is built on trust, and our presenters have earned their audiences’ respect — with 51% of listeners tuning in because they respect the voice behind the mic. These aren’t just broadcasters; they’re companions who share in life’s moments. Whether discussing today’s headlines or collaborating with a brand, their words carry weight, and their recommendations carry meaning. With 40% of our audience exclusive to Nine Radio, these are connections you won’t find anywhere else.
Source: It’s Time We Talked. GfK Bespoke Survey, April 2023.
Influence with impact
Radio’s power is in its ability to spark change in opinion, in behaviour, in the way people see the world. Nine Audio brings together the unmatched reach of broadcast radio and the flexibility of digital. It’s where audiences can listen live, stream on the go, or dive into the detail with podcasts, all in one connected ecosystem. Radio’s reach is rapidly growing, and when brands become part of that growth, they create a lasting impression.
Whether it’s inspiring a community to rally behind a cause, sparking a conversation that trends beyond the airwaves or deepening a customer’s connection to your brand, Nine Audio is built for the moments that matter.
Big ideas, for even bigger results
Check out how our partners have leveraged Nine Audio to deliver business results.
Big ideas, for even bigger results
Check out how our partners have leveraged Nine Audio to deliver business results.
It's time to Get Real with Nine Audio
Send us an enquiry or talk to your Nine representative about joining the conversation today.
