Heart racing entertainment
Your home of the spectacular Melbourne Cup Carnival
The Melbourne Cup is an extraordinary event that brings together the finest elements of sport, culture and tradition.
Dubbed "the race that stops a nation", the Melbourne Cup really transcends sport. It is a national celebration that has captured the hearts and minds of Australians for over 150 years.
Nine provides an unrivalled opportunity to reach more Australians through the Melbourne Cup than ever before.
Our audience
Capture 87% of Australia
An integral part of Australian culture, Melbourne Cup Day is filled with excitement, anticipation and adrenaline as the nation comes to a standstill for our greatest horse race. In 2024, the Melbourne Cup Carnival on Nine reached 87% of Australians across Nine's total media assets throughout Cup week.
Source: Roy Morgan Research; people 18+ for the 12 months ending March 2024. Total Nine = Nine Digital [nine.com.au, Gizmodo, Kotaku Australia, Lifehacker Australia, Pedestrian.tv, Refinery 29, Vice, Drive.com.au, 9Now], Total Nine Publishing [AFR Print & Digital, SMH Print & Digital, The Age Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW L3I, Sunday Life VIC & NSW L3I, Domain NIM VIC & NSW L3I, AFR Magazine, Fin!, Good Food Digital, Traveller Digital, Domain Digital], Nine Radio Network [2GB, 3AW, 4BC, 6PR], TOTAL Network 9 in the last 7 Days (Ch9, 9Go!, 9Gem, 9Life, 9Rush.
Source: TV MAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], ‘Melbourne Cup Carnival,’ 2/11/2024 - 9/11/2024, Nine Content, National, Total TV, Cumulative Reach (000s), Demos as above, When Watched. Adobe Analytics, WWOS & Tableau Data – Metro AFR Product Dashboard, SMH & The Age (02/11/2024 - 09/11/2024, page views). Source: Nielsen CMV, Metro Survey 3 2025, Mon-Sun 5.30am-12MN, Total Radio Types, Nine Radio - 2GB, 3AW, 4BC or 6PR vs SMBP.
Melbourne Cup Carnival
A week-long festival of racing awaits
From Victoria Derby Day to Melbourne Cup Day, Ladies Day and Champions Day, our 360-degree coverage brings every thrilling moment to racing fans, all week long.
Victoria Derby Day, November 1st, 2025
Melbourne Cup Day, November 4th, 2025
Oaks Day, November 6th, 2025
Champions Day, November 8th, 2025
As we embark on our six-year partnership with the Melbourne Cup Carnival, we are excited to bring this national treasure to its new home at Nine.
Ready to find out more? Request a bespoke presentation today.