Heart racing entertainment

Your home of the spectacular Melbourne Cup Carnival

The Melbourne Cup is an extraordinary event that brings together the finest elements of sport, culture and tradition.

Dubbed "the race that stops a nation", the Melbourne Cup really transcends sport. It is a national celebration that has captured the hearts and minds of Australians for over 150 years.

Nine provides an unrivalled opportunity to reach more Australians through the Melbourne Cup than ever before.

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Our audience

Capture 87% of Australia

An integral part of Australian culture, Melbourne Cup Day is filled with excitement, anticipation and adrenaline as the nation comes to a standstill for our greatest horse race. In 2024, the Melbourne Cup Carnival on Nine reached 87% of Australians across Nine's total media assets throughout Cup week.

Source: Roy Morgan Research; people 18+ for the 12 months ending March 2024. Total Nine =  Nine Digital [nine.com.au, Gizmodo, Kotaku Australia, Lifehacker Australia, Pedestrian.tv, Refinery 29, Vice, Drive.com.au, 9Now], Total Nine Publishing [AFR Print & Digital, SMH Print & Digital, The Age Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW L3I, Sunday Life VIC & NSW L3I, Domain NIM VIC & NSW L3I, AFR Magazine, Fin!, Good Food Digital, Traveller Digital, Domain Digital], Nine Radio Network [2GB, 3AW, 4BC, 6PR], TOTAL Network 9 in the last 7 Days (Ch9, 9Go!, 9Gem, 9Life, 9Rush.

Total TV
Total Publishing
TotalAudio

Source: TV MAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], ‘Melbourne Cup Carnival,’ 2/11/2024 - 9/11/2024, Nine Content, National, Total TV, Cumulative Reach (000s), Demos as above, When Watched. Adobe Analytics, WWOS & Tableau Data – Metro AFR Product Dashboard, SMH & The Age (02/11/2024 - 09/11/2024, page views). Source: Nielsen CMV, Metro Survey 3 2025, Mon-Sun 5.30am-12MN, Total Radio Types, Nine Radio - 2GB, 3AW, 4BC or 6PR vs SMBP.

Melbourne Cup Carnival

A week-long festival of racing awaits

From Victoria Derby Day to Melbourne Cup Day, Ladies Day and Champions Day, our 360-degree coverage brings every thrilling moment to racing fans, all week long.

Victoria Derby Day, November 1st, 2025

Melbourne Cup Day, November 4th, 2025

Oaks Day, November 6th, 2025

Champions Day, November 8th, 2025

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A total media platform

Spark your next success story

Discover how you can unlock unmissable impact, across our total media platforms.

Powered

Big ideas, for even bigger results

Check out how our partners have leveraged big event sport to grow their business

AO X Haier

AO X Haier

Learn how Haier, the world's no.1 appliance brand, partnered with Nine to grow brand awareness in Australia during the Australian Open. Despite global success, 50% of Aussies were unaware of Haier's product range. The goal was to build familiarity, increase brand perception and establish trust to elevate their Australian game.

The result?  

+60% increase in top of mind awareness
+50% found the partnership meaningful
+23% increase in consideration

AO X Ralph Lauren

AO X Ralph Lauren

Learn how Ralph Lauren cemented their authority in sport dressing within the Australian market through the premium environment of the Australian Open.

The result?  

+800K impressions, overdelivering on expectations
0.09% CTR, outperforming industry average

AO x Samsung

AO x Samsung

Samsung put their new galaxy S21 series at the heart of the action.

The result?

+6% pts consideration
+15% pts those who agree that Samsung Galaxy smart phones have the best quality camera

More than just sport

A carnival of anticipation unleashed, and brought to life like never before.

Outside broadcast

Storytelling

Television integration

The largest data footprint

As we embark on our six-year partnership with the Melbourne Cup Carnival, we are excited to bring this national treasure to its new home at Nine.

Ready to find out more? Request a bespoke presentation today. 

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