The Sydney Morning Herald has once again cemented its position as Australia’s most read cross-platform masthead, with a readership of 6.9 million, according to the Total News Publishing figures released by Roy Morgan today. 

As the breadth of the Herald’s journalism – from its investigations, daily news and premium lifestyle coverage – attracted readers and helped drive the masthead’s subscriber strategy, the latest figures for the 12-month period ending December 2024 show that one in three Australians chose the Herald to stay informed.

The masthead dominates the cross-platform landscape with 6.857 million readers compared to The Daily Telegraph readership of 3.978 million. 

The Monday to Friday print edition recorded an average issue readership of 374,000, while Saturday’s print edition recorded 479,000 readers. In the last four weeks, 1.35 million people on average have read a print edition of the Herald, while The Sun Herald print edition is read by 371,000 people every Sunday.

Across the Herald and The Age, readers turn to these mastheads for premium lifestyle coverage, with the lifestyle/culture section recording a cross-platform readership of 2.3 million.

The country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.59 million. The subscription-based Good Food app – available as part of Nine’s premium digital packages – launched late last year and is part of the subscriber strategy. 

Meanwhile, Traveller recorded quarterly growth of 2% with 1.67 million readers.

Good Weekend recorded an average issue print readership of 657,000, while Sunday Life recorded an average issue print readership of 348,000 and Domain recorded readership of 457,000. 

Executive editor Luke McIlveen said: “The Sydney Morning Herald and The Age are the nation’s most-read mastheads because we have the best reporters and writers in the business. With a fiercely contested federal election on the horizon, our millions of readers know they can depend on our newsrooms to deliver the most accurate, insightful, up to date and balanced news across all platforms.”

Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+ for the 12 months ending December 2024. All audience data is based on the last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, February 24, 2025